Sales & Application Engineer

Department:

Role Objective

Special Purpose Machines (SPMs), Vision Inspection Systems, and Customized Automation Solutions

Key Responsibilities

Sales & Business Development

• Identify and generate leads through

  industrial visits, networking, and inquiries

  .
• Develop and maintain strong relationships with

  OEMs, manufacturers, and existing clients

  .
• Prepare and deliver

  sales presentations, proposals, and quotations

  .
• Negotiate and close sales deals in line with company policies.

Application Engineering

• Understand customer requirements and propose

  feasible automation/SPM solutions

  .
• Work with

  design and project teams

  to prepare concept layouts, costing, and technical offers.
• Assist in

  proof of concept (POC), trials, and demonstrations

  for customer requirements.

Customer Interaction

• Act as a

  technical and commercial bridge

  between clients and internal teams.
• Conduct

  pre-sales discussions, technical clarifications, and post-sales support

  .
• Coordinate for

  FAT (Factory Acceptance Test)

  and support during installation/commissioning.

Market Research & Reporting

• Keep track of

  market trends, competitor activities, and pricing strategies

  .
• Regularly update CRM/sales reports and provide inputs for business growth.
• Attend industry exhibitions, expos, and technical seminars for lead generation.

Required Skills

• Strong understanding of

  automation, SPMs, and industrial machinery

  .
• Good communication, negotiation, and presentation skills.
• Ability to read technical drawings and explain solutions to clients.
• Willingness to travel frequently for client visits and site surveys.
• Self-motivated with ability to work independently as well as in a team.

Qualification & Experience

• Education:

  B.E./B.Tech in Mechanical / Electrical / Automation / Mechatronics.

• Experience:

  1-3 years in Sales/Application of automation/machinery solutions.

• Freshers with strong technical background & interest in sales may also apply.

Key Attributes

• Passion for industrial automation & problem-solving.
• Customer-first approach with relationship-building mindset.
• Flexibility to adapt solutions as per client requirements.
• Ambition to grow into Sales Manager / Business Head roles.