Sales and Marketing - Transformers

Job Purpose:

The Sales and Marketing Head will lead and drive strategic sales and marketing initiatives for

the transformer division. The role focuses on expanding market share, developing new business

opportunities (including domestic and export markets), strengthening relationships with utility

companies, EPC contractors, and industrial clients, and positioning the company as a trusted

brand in the transformer industry.

Key Responsibilities:

Strategic Planning & Execution:

? Develop and implement growth-oriented sales and marketing strategies aligned with

organizational objectives and market demands in the power and transformer segment.

? Identify and analyze emerging trends, competitor activities, and new technology

developments to proactively position offerings.

? Define and achieve revenue and market share targets for various product lines (power

transformers, distribution transformers, special transformers).

Business Development & Key Account Management:

? Build and maintain strong relationships with key customers such as state electricity

boards, DISCOMs, utilities, large industrial clients, and EPC companies.

? Drive new business acquisition, participate in tendering processes, and support

negotiation and finalization of contracts.

? Represent the company in industry conferences, exhibitions, and networking events to

enhance brand visibility.

Team Leadership & Development:

? Lead, mentor, and motivate the sales and marketing team to achieve set targets and

develop a high-performance culture.

? Establish clear objectives, provide continuous feedback, and conduct regular performance

reviews.

? Facilitate training and skill development programs to enhance technical and commercial

capabilities of the team.

Revenue & Budget Management:

? Prepare annual sales forecasts and budgets; monitor performance against targets and

ensure effective cost control.

? Analyze sales data, identify gaps, and initiate corrective actions to achieve revenue

objectives.

? Maximize return on marketing investments through strategic campaign planning and

execution.

Product & Market Development:

? Support new product launches, upgrades, and custom solutions based on market feedback

and customer needs.

? Develop and execute promotional campaigns, technical seminars, and customer

engagement initiatives to strengthen market presence.

? Collaborate with R&D and engineering teams to align market needs with product

development.

Operational Excellence & Compliance:

? Oversee implementation of quality standards in customer interactions and service

delivery.

? Resolve critical customer issues, ensure timely support, and maintain high customer

satisfaction levels.

? Ensure adherence to internal policies, ethical practices, and statutory regulations.

Key Skills and Qualifications:

? Proven experience (minimum 1015 years) in sales and marketing leadership roles within

the transformer or power equipment industry.

? Strong knowledge of tendering processes, utility segment dynamics, and project sales.

? Expertise in strategic planning, market analysis, and brand positioning in B2B industrial

products.

? Excellent relationship management and negotiation skills with large institutional and

government clients.

? Strong financial acumen with experience in budgeting and sales forecasting.

? Demonstrated leadership and team development abilities.

? Excellent communication, presentation, and analytical skills.

Educational Qualifications:

? B.E./B.Tech in Electrical Engineering (preferred) or related technical discipline.

? MBA/PGDM in Marketing, Sales, or Business Management.

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