Sales and Marketing - Transformers

Job Purpose:

The Sales and Marketing Head will lead and drive strategic sales and marketing initiatives for 

the transformer division. The role focuses on expanding market share, developing new business 

opportunities (including domestic and export markets), strengthening relationships with utility 

companies, EPC contractors, and industrial clients, and positioning the company as a trusted 

brand in the transformer industry. 

Key Responsibilities:

Strategic Planning & Execution: 

 Develop and implement growth-oriented sales and marketing strategies aligned with 

organizational objectives and market demands in the power and transformer segment. 

 Identify and analyze emerging trends, competitor activities, and new technology 

developments to proactively position offerings. 

 Define and achieve revenue and market share targets for various product lines (power 

transformers, distribution transformers, special transformers). 

Business Development & Key Account Management: 

 Build and maintain strong relationships with key customers such as state electricity 

boards, DISCOMs, utilities, large industrial clients, and EPC companies. 

 Drive new business acquisition, participate in tendering processes, and support 

negotiation and finalization of contracts. 

 Represent the company in industry conferences, exhibitions, and networking events to 

enhance brand visibility. 

Team Leadership & Development: 

 Lead, mentor, and motivate the sales and marketing team to achieve set targets and 

develop a high-performance culture. 

 Establish clear objectives, provide continuous feedback, and conduct regular performance 

reviews. 

 Facilitate training and skill development programs to enhance technical and commercial 

capabilities of the team. 

Revenue & Budget Management: 

 Prepare annual sales forecasts and budgets; monitor performance against targets and 

ensure effective cost control. 

 Analyze sales data, identify gaps, and initiate corrective actions to achieve revenue 

objectives. 

 Maximize return on marketing investments through strategic campaign planning and 

execution. 

Product & Market Development: 

 Support new product launches, upgrades, and custom solutions based on market feedback 

and customer needs. 

 Develop and execute promotional campaigns, technical seminars, and customer 

engagement initiatives to strengthen market presence. 

 Collaborate with R&D and engineering teams to align market needs with product 

development. 

Operational Excellence & Compliance: 

 Oversee implementation of quality standards in customer interactions and service 

delivery. 

 Resolve critical customer issues, ensure timely support, and maintain high customer 

satisfaction levels. 

 Ensure adherence to internal policies, ethical practices, and statutory regulations. 

Key Skills and Qualifications: 

 Proven experience (minimum 10–15 years) in sales and marketing leadership roles within 

the transformer or power equipment industry. 

 Strong knowledge of tendering processes, utility segment dynamics, and project sales. 

 Expertise in strategic planning, market analysis, and brand positioning in B2B industrial 

products. 

 Excellent relationship management and negotiation skills with large institutional and 

government clients. 

 Strong financial acumen with experience in budgeting and sales forecasting. 

 Demonstrated leadership and team development abilities. 

 Excellent communication, presentation, and analytical skills. 

Educational Qualifications: 

 B.E./B.Tech in Electrical Engineering (preferred) or related technical discipline. 

 MBA/PGDM in Marketing, Sales, or Business Management.

Or you can share your resume at arpit@mangals.com