Sales and Marketing Specialist

As a Marketing Specialist focused on international markets, your primary responsibility will involve conducting in-depth market research to identify potential markets outside the domestic sphere. This will include evaluating market trends, competitors, and customer needs to gain a comprehensive understanding of the landscape. Your role will also entail analyzing data to derive insights into consumer behavior, preferences, and purchasing patterns within the target markets. Based on this analysis, you will be required to develop robust international marketing strategies that are closely aligned with the organization's overarching goals and objectives. Creating detailed marketing plans and budgets for specific regions or countries will be a crucial aspect of your job. These plans should outline tactical approaches aimed at achieving market penetration and driving sales growth in the international arena. Adapting marketing materials and messaging to resonate effectively with diverse international audiences is another key responsibility you will be entrusted with. It will be essential to position the organization's products and services strategically in each market, taking into consideration cultural, economic, and regulatory nuances. You will oversee the execution of digital marketing campaigns across various platforms, including social media, search engines, and email marketing, to enhance brand awareness and generate leads on a global scale. Monitoring campaign performance, optimizing strategies based on data insights, and reporting on key metrics will also be part of your core duties. Establishing partnerships with key stakeholders, distributors, influencers, and industry leaders in target markets will be crucial for expanding the organization's reach internationally. Additionally, you will coordinate logistics and shipment activities to ensure the timely delivery of products to customers worldwide. Collaboration with sales teams to support distributor relationships and facilitate effective market entry strategies is essential. Aligning marketing strategies with product launches, promotions, and sales initiatives in close coordination with product development and other departments is also a key aspect of your role. Your responsibilities will further encompass customer engagement through calls and visits, both domestically and internationally. Attendance at exhibitions, coordination with laboratories to ensure product-sample consistency, providing samples to customers, and liaising with various departments for timely consignment delivery will be part of your daily tasks. Furthermore, you will coordinate with management to seek guidance, support, and promotion opportunities. Your role will involve launching products in new markets to foster growth and providing valuable market insights and feedback to enhance product/service offerings and maintain competitive positioning. To excel in this role, you should possess proven working experience in sales and marketing, especially within the same industry, covering both Indian and international markets. Strong analytical skills and a data-driven approach are essential, along with a BS/MS degree in marketing or a related field.,