SaaS Sales Lead / Head of Sales

hands-on, entrepreneurial SaaS Sales Leader

kavitha.krishnan@adamsbridge.com.

Key Responsibilities

1. Sales Setup & Strategy

• Establish the complete sales framework for the US market lead generation, qualification, pitching, negotiation, and closure.
• Identify target market segments, ICP (Ideal Customer Profile), and buyer personas for SaaS offerings.
• Develop pricing models, sales collateral, scripts, and onboarding materials.

2. Pipeline Development & Management

• Build and maintain a robust pipeline using CRM tools (HubSpot, Salesforce, or similar).
• Drive outbound and inbound sales strategies cold emailing, LinkedIn outreach, webinars, and partner channels.
• Collaborate with marketing to optimize lead generation campaigns and conversion rates.

3. Direct Sales & Stakeholder Engagement

• Engage directly with decision-makers (CXOs, CTOs, Product Managers) in the US region.
• Conduct product demos, proof-of-concepts, and customized presentations tailored to client needs.
• Negotiate commercial terms and close enterprise and mid-market SaaS deals.

4. Technical & Product Understanding

• Develop a deep understanding of the SaaS product, features, integrations, and competitive positioning.
• Work closely with the product team to provide client feedback and influence the roadmap.
• Ensure smooth onboarding and customer success handover post-sales.

5. Sales Reporting & Metrics

• Define and track KPIs such as conversion rate, ARR, CAC, sales velocity, and churn.
• Prepare weekly/monthly sales reports for leadership, highlighting progress, challenges, and opportunities.
• Implement data-driven decision-making for continuous improvement.

Requirements

Experience:

• 9-15 years

  in SaaS sales with at least

  3+ years

  selling to the US market.
• Proven track record of building and scaling sales functions in early-stage/startup environments.
• Experience managing the full sales cycle prospecting to closure.

Skills & Attributes:

• Exceptional communication, negotiation, and presentation skills.
• Strong understanding of SaaS business models, metrics, and buyer behavior in the US market.
• Ability to work independently with minimal supervision and thrive in a fast-paced environment.
• Tech-savvy with experience in CRM, sales automation tools, and data analytics.

Preferred:

• Prior experience working in a US-based SaaS company or with US clients.
• Knowledge of relevant SaaS verticals (to be specified based on product focus).

Regards,

Team HR