SaaS Product Marketing Specialist

SaaS Product Marketing Specialist
Experience: 2+ Years
Location: D-242, Sector 63 Rd, Noida, 201301, Uttar Pradesh
Company: Kushel Digi Solutions
Product: Custmizer – A Customizable SaaS Platform (like Dogma)
Salary Range: ₹20,000 – ₹50,000 per month
Contact: hr@kusheldigi.com | 7042600869

About Us:

Kushel Digi Solutions is a fast-growing digital innovation company focused on building intuitive and customizable SaaS tools. Our flagship product, Custmizer, enables businesses to create, deploy, and manage digital workflows and applications—without needing deep technical skills. Like Dogma, but more user-friendly and flexible.

Role Overview:

We are looking for a passionate and experienced SaaS Product Marketing Specialist with at least 2 years of relevant experience. You will play a key role in shaping how our product is presented to the market, increasing user engagement, and accelerating product growth.

Key Responsibilities:

• Define and communicate clear product positioning and messaging.
• Plan and execute go-to-market (GTM) strategies for new features and product updates.
• Analyze the competitive landscape (including platforms like Dogma) and target market.
• Develop marketing content: blogs, landing pages, email campaigns, case studies, etc.
• Increase product adoption and customer retention through engagement campaigns.
• Collaborate with product, sales, and design teams to align messaging and delivery.
• Monitor performance metrics, gather insights, and refine marketing efforts accordingly.

Required Skills & Experience:

• 2+ years in product marketing, preferably in SaaS or B2B digital products.
• Excellent communication and storytelling skills (written and verbal).
• Hands-on experience with tools like HubSpot, Google Analytics, Canva/Figma.
• Strong understanding of SEO, digital campaigns, and content creation.
• Ability to simplify complex features into clear value propositions.

Preferred Qualifications:

• Familiarity with SaaS platforms such as Dogma, Webflow, or Zoho Creator.
• Experience in user acquisition, retention marketing, or product-led growth.
• Comfort working in a fast-paced, collaborative environment.

What We Offer:

• Competitive salary: ₹20,000 – ₹40,000 per month (based on experience).
• Office Location: D-242, Sector 63 Rd, Noida, 201301, Uttar Pradesh.
• Flexible and growth-oriented work culture.
• Opportunity to work directly with the core product and strategy teams.
• A platform to grow your career in the SaaS marketing space.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person