RSM - FMCG

Job Description (JD)Position Title: Regional Sales Manager (RSM) – South IndiaDepartment: SalesFunction: FMCG – General TradeReporting To: National Sales Head / Sales DirectorGrade / Level: Senior ManagementLocation: South India (Karnataka / Tamil Nadu / Telangana)Territory Coverage: Karnataka, Tamil Nadu & TelanganaPosition Summary

The Regional Sales Manager (RSM) – South India will be responsible for driving business growth, establishing and managing distribution networks, and leading sales teams across Karnataka, Tamil Nadu, and Telangana. The role requires a seasoned FMCG professional with strong start-up experience, capable of independently setting up operations, managing distributors, and achieving aggressive monthly sales targets.

Key Result Areas (KRAs)

• Achievement of monthly primary sales target of ₹70 Lakhs
• Successful establishment and expansion of distribution network across three states
• Recruitment, training, and performance management of sales teams
• Market penetration, secondary sales growth, and brand visibility
• Distributor productivity, compliance, and relationship management

Roles & ResponsibilitiesSales & Business Development

• Plan, execute, and monitor regional sales strategies to achieve assigned targets
• Drive primary and secondary sales growth across Karnataka, Tamil Nadu, and Telangana
• Identify new business opportunities and expand market reach
• Ensure effective pricing, schemes, and promotions in coordination with management

Distributor Management

• Manage and strengthen relationships with existing distributors
• Appoint new distributors where required to ensure optimal market coverage
• Monitor distributor performance, credit control, and inventory management
• Ensure adherence to company policies and commercial norms

Team Management & Capability Building

• Recruit, train, and lead state-wise sales teams (ASM, SO, Sales Executives)
• Set clear objectives and performance benchmarks for team members
• Conduct regular market visits, reviews, and performance appraisals
• Build a high-performance, result-oriented sales culture

Market Execution

• Ensure effective market execution, merchandising, and visibility initiatives
• Monitor competitor activities and recommend corrective strategies
• Drive effective rollout of new products and initiatives

Reporting & Coordination

• Provide accurate and timely sales forecasts, MIS, and market insights
• Coordinate with supply chain, finance, and marketing teams
• Ensure timely collections and control of outstanding receivables

Candidate Profile & Eligibility CriteriaEducation

• Graduate in any discipline (MBA / PGDM in Sales & Marketing preferred)

Experience

• Minimum 10+ years of experience in FMCG sales
• Career progression from Sales Officer level
• Mandatory experience in FMCG start-ups or new brand launches
• Proven experience in handling high monthly targets (₹70 Lakhs or above)

Skills & Competencies

• Strong distributor and channel management expertise
• Excellent leadership and people management skills
• High level of market execution capability
• Strategic thinking with strong operational focus
• Excellent communication, negotiation, and analytical skills
• Self-starter with the ability to work independently

Behavioral Competencies

• Result-oriented and accountable
• Entrepreneurial and growth-focused mindset
• High integrity and ownership
• Strong problem-solving ability
• Adaptable to fast-paced and evolving environments

Other Requirements

• Willingness to travel extensively across assigned states
• Immediate joiner or short notice period preferred

Job Type: Full-time

Pay: ₹55,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person