Retention Expert (Email marketing- Klaviyo Focus)

As an Email Marketing Strategist & Campaign Expert at Excelohunt Infotech Pvt. Ltd., your role will involve managing end-to-end email campaigns for e-commerce and B2B clients. Your expertise in Klaviyo and email marketing best practices will be crucial in maximizing ROI and enhancing engagement for our clients. **Responsibilities:** - **Develop and Execute Data-Driven Strategies:** Create and implement email marketing strategies aligned with client goals to optimize revenue through buyer journey optimization. - **Campaign Execution and Team Guidance:** Manage all aspects of email campaign execution, including list segmentation, template design, copywriting, A/B testing, and deployment while guiding the team on operations. - **Klaviyo Expertise:** Utilize your Klaviyo expertise to optimize email marketing campaigns for e-commerce clients. - **Brand Positioning and Copywriting:** Enhance campaign effectiveness by utilizing brand positioning and understanding copywriting frameworks like AIDA. - **Troubleshoot Deliverability Issues:** Identify and resolve email deliverability issues using tools like SMTP, DNS, SPF, DKIM, and DMARC. - **Email Automation Workflows:** Design and optimize email marketing automation workflows, including drip campaigns. - **Competitive Analysis:** Conduct thorough competitive analysis of email marketing strategies within e-commerce and B2B sectors to identify trends and opportunities. - **Performance Analysis:** Analyze campaign performance metrics and generate detailed reports with actionable insights. - **Regulatory Compliance:** Ensure compliance with CAN-SPAM, GDPR, and other relevant email marketing regulations. - **Cross-Functional Collaboration:** Collaborate with sales, operations, and design teams to ensure cohesive marketing efforts. - **Continuous Learning:** Embrace continuous learning and testing to stay updated with the latest email marketing trends and best practices. **Requirements:** - Bachelor's degree, Diploma, or Master's degree in any field. - 3-5 years of hands-on experience in email marketing campaigns for e-commerce and B2B clients. - Strong understanding of email marketing best practices, deliverability, and compliance. - Hands-on experience with A/B testing methodologies. - Expertise with email marketing platforms such as Mailchimp, Klaviyo, Instantly, etc. - Experience with email deliverability tools and techniques (MX Toolbox, Spamhaus, etc.). - Detail-oriented with strong organizational skills. - Ability to manage/handle multiple projects simultaneously. - A positive and supportive approach to foster a productive team environment. If you join us at Excelohunt Infotech Pvt. Ltd., you will enjoy a 5-day workweek with 3 days in the office and 2 days working from home. You will have the opportunity to grow in a professional environment, receive competitive compensation, and work in a creative and enthusiastic international atmosphere.,