Retention Expert (Email marketing- Klaviyo Focus)

As an Email Marketing Strategist & Campaign Expert with Excelohunt Infotech Pvt. Ltd., your role will involve managing end-to-end email campaigns for e-commerce and B2B clients. Your expertise in Klaviyo and strong background in email marketing strategies will play a crucial part in enhancing client engagement and maximizing ROI. **Key Responsibilities:** - Develop and execute data-driven strategies aligned with client goals to enhance revenue through buyer journey optimization. - Manage all aspects of email campaign execution, including list segmentation, template design, copywriting, A/B testing, and deployment while guiding the team. - Utilize Klaviyo expertise to optimize email marketing campaigns for e-commerce clients. - Enhance campaign effectiveness by utilizing brand positioning and understanding copywriting frameworks like AIDA. - Identify and resolve email deliverability issues using tools like SMTP, DNS, SPF, DKIM, and DMARC. - Design and optimize email marketing automation workflows (drip campaigns) for efficient communication. - Conduct competitive analysis of email marketing strategies in e-commerce and B2B sectors to identify trends and opportunities. - Analyze campaign performance metrics and generate detailed reports with actionable insights. - Ensure compliance with CAN-SPAM, GDPR, and other relevant email marketing regulations. - Collaborate with sales, operations, and design teams to ensure cohesive marketing efforts. - Embrace continuous learning and testing to stay updated with the latest email marketing trends and best practices. **Qualifications Required:** - Bachelor's degree, Diploma, or Master's degree in any field. - 3-5 years of hands-on experience in email marketing campaigns for e-commerce and B2B clients. - Strong understanding of email marketing best practices, deliverability, and compliance. - Hands-on experience with A/B testing methodologies. - Expertise with email marketing platforms such as Mailchimp, Klaviyo, Instantly, etc. - Experience with email deliverability tools and techniques (MX Toolbox, Spamhaus, etc.). - Detail-oriented with strong organizational skills. - Ability to manage multiple projects simultaneously. - Positive and supportive approach to foster a productive team environment. In addition to a challenging and rewarding work environment, Excelohunt Infotech Pvt. Ltd. offers competitive compensation, a hybrid work model (3 days WFO / 2 days WFH), and the opportunity to grow and expand your professional experience in a creative and enthusiastic international atmosphere.,