Email Marketing Strategist & Campaign Expert (E-commerce Focus) Excelohunt

3.0 - 7.0 years

0 Lacs

chandigarh

On-site

You are a dynamic and experienced Email Marketing Strategist & Campaign Expert with a strong background in e-commerce and B2B email marketing. Your role involves managing email campaigns from strategic planning and list segmentation to technical implementation and performance analysis, aiming to enhance engagement and maximize ROI for clients. You are expected to develop marketing strategies aligned with the buyer journey to drive revenue growth, utilizing knowledge of consumer psychology, Ideal Customer Profile (ICP), brand positioning, and copywriting frameworks like AIDA. Proficiency in creating content strategies and experience with Klaviyo is highly desirable. Your responsibilities include developing and executing data-driven strategies, managing all aspects of email campaign execution, utilizing Klaviyo expertise, enhancing brand positioning and copywriting, troubleshooting deliverability issues, designing email automation workflows, conducting competitive analysis, analyzing performance metrics, ensuring regulatory compliance, collaborating cross-functionally, and embracing continuous learning. To qualify for this role, you should hold a Bachelor's degree, Diploma, or Master's degree in any field with 3-5 years of hands-on experience in email marketing campaigns for e-commerce and B2B clients. You must have a strong understanding of email marketing best practices, deliverability, and compliance, along with hands-on experience in A/B testing methodologies, email marketing platforms like Mailchimp, Klaviyo, Instantly, and email deliverability tools and techniques. Being detail-oriented with strong organizational skills, the ability to manage multiple projects simultaneously, and fostering a positive team environment are essential. In return, we offer a competitive salary, a 5-day work week with a mix of work from office and work from home days, opportunities for professional growth, a creative and enthusiastic international environment, and the chance to work alongside creative individuals in a professional atmosphere.,

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