Retail Sales Officer

Job Title: Retail Sales Officer Experience Required: 2 to 5 years in B2C or Channel Sales in relevant industries like coatings, paints, automotive refinishing, wood finishes, or plumbing/construction chemicals . Experience in handling dealers, applicators, contractors, and retail counters . Preference for candidates with on-ground experience in product demonstrations and territory development . Job Responsibilities: Retail Sales & Distribution: Develop and maintain strong relationships with retailers, dealers, and channel partners . Ensure availability and visibility of products at key counters. Achieve monthly and quarterly sales targets and KPIs . Market Development: Identify and onboard new dealers/applicators in assigned geography. Conduct product training, demos, and application trials . Promotions & Branding: Execute in-store branding, POP installation, and promotional campaigns . Support ATL/BTL marketing activities in the retail segment. Reporting & Analysis: Maintain daily sales reports, beat plans, competitor tracking. Coordinate with distributors for order flow, stock updates, and collection. Customer Service: Address product-related queries from end users and retailers. Act as a liaison between company and market for feedback and improvements. Relevant Industries: Paints & Coatings (Decorative / Industrial / Automotive) Wood Finishes (PU, NC, Melamine, etc.) Waterproofing and Construction Chemicals Plumbing & Sanitary Fittings (e.g., Jivanjor) Adhesives & Sealants (ICA Pidilite) Automotive Refinishing (Nippon, MRF) Required Skills: Sales & Negotiation Skills Territory Mapping & Dealer Management Excellent Communication & Interpersonal skills Product Knowledge in coatings, chemicals, or paints MS Excel , Reporting Tools, and CRM (if applicable) Two-wheeler with valid driving license (preferred) Educational Qualification: Minimum: Graduate in any stream (B.A., B.Com., B.Sc., etc.) Preferred: BBA / MBA in Marketing or Sales , or Diploma in Paints/Chemicals/Coatings Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹42,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person