Retail Marketing Manager

Job Description

About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology. Summary : Do you have a passion for retail and a knack for crafting compelling marketing strategies? Then we want you on our team! As our Retail Marketing Manager, you'll be the creative mastermind behind our retail stores, driving brand awareness, boosting sales, and keeping our customers coming back for more. Responsibilities: Develop and execute marketing plans : Craft data-driven strategies to attract new customers, retain existing ones, and promote our products across various channels (think social media, email, BTL, ATL and more!) Content creation magic : From captivating social media posts to eye-catching in-store signage, you'll be the wordsmith and visual artist behind our marketing materials. Data detective : Analyze customer data and campaign results to understand what's working and what's not, using your insights to optimize future campaigns. Budgeting boss : Manage the marketing budget efficiently, ensuring every penny spent drives maximum impact. Relationship builder : Foster strong partnerships with vendors, influencers, and other key players to amplify our reach and success. Trendspotter extraordinaire : Stay ahead of the curve in the ever-evolving retail marketing landscape, constantly seeking new and innovative ways to engage customers. Team player : Collaborate effectively with store managers, sales associates, and other departments to ensure seamless execution of marketing initiatives. Qualifications: Bachelor's degree in marketing, business administration, or a related field (a bonus if you have a retail background!) 2+ years of experience in retail marketing, preferably in a similar store type Proven track record of developing and implementing successful marketing campaigns. Strong understanding of marketing principles, best practices, and the latest retail trends. Excellent written and verbal communication skills, with a talent for storytelling and persuasion. Ninja-level analytical and problem-solving skills. Ability to work independently and as part of a dynamic team. Proficiency in marketing software and tools (think social media platforms, email marketing tools, and data analytics dashboards). Benefits: Competitive salary and benefits package. Opportunity to make a real impact in a fast-paced and dynamic retail environment. Work in a creative and collaborative company culture that values your ideas and contributions. Enjoy exclusive discounts on our products and services.