Retail Business Manager

Job Description

Role & responsibilities 1. Sales of KBL SPB-Retail sector products in his command area. 2. Conducting brand building activities like plumber/ mechanic meet, retailer meet, canopy activity and farmer meet to enhance KBLs brand image in his command area. 3. Develop retailer network under dealers so that we can improve our reach and footprint in the market. 4. Develop and nurture all existing dealers of KBL so that we meet our AOP. 5. Appoint new dealers for KBL so that we cover all the white spaces in the geographical area for KBL. 6. Move in the market along with either the dealer or his sales force to appoint quality retailers. Also meet all the existing retailers on a routine basis, explain them all the “Kirloskar Retailer Delight Scheme” and take its advantage for KBL’s benefit. 7. Motivate the dealers w.r.t. various push schemes like PKDD, DTO etc. and ensure that the dealer’s primary sales go up with KBL and he meets all the targets. This coupled with the secondary for the dealers. 8. Provide market feedback to RM w.r.t. competition and seek support from the sector if required to compete in the market.