2 - 7 years
3 - 8 Lacs
                                Posted:2 weeks ago|
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Work from Office
Full Time
 
Relationship Manager  Retail Agri    Job Purpose   Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated   point of contact for customers of Agri sector.   Job Responsibilities (JR) : 8 Areas   Actionable (4-6)   Sourcing and Business Generation   Business scoping of geographical market for farming   and rural community   Sourcing proposals from individual farmers / Co-   operative societies / Rural Mandis & Markets /   Kissan Clubs / Farmer Producer Organizations etc.   Conducting marketing activities for generating new   business    Work on productivity benchmarks   Market Update and Change in Product   / Processes   To keep an update with respect to market   requirement, competition and customer banking   behavior.   To understand the changing dynamics in the market   and propose amendments in various product   offerings.   To keep abreast of changes in State Government   laws and policies.   To liaison with new and existing customers for   relationships.   To be in touch with agro centers /rural mandis /   Rural markets / Kisan clubs for maintaining and   deepening existing relationships.    Relationship Building and Maintenance    Addressing complaints received from customers   within stipulated TAT.   Delinquency / Rotation & Recovery /   Housekeeping   To work towards minimal delinquency in portfolio.   Follow-up with customers for recovery.    To monitor rotation of accounts   To avoid dropping of limit in customers account,   ensure submission of documents like LAD, CAM,   etc.   To support legal and remedial team for legal   actions   To work towards keeping Housekeeping   parameters under control.   To conduct village level farmer meetings and   educate farmers on various products offered by   bank    Farmer Education and Capacity   Building    To make farmers aware of various aspects of   banking and keep them informed about tools and   technology for improving farm production.   To educate farmers about debt waivers, crop   insurance & government subsidies.   Increased penetration and cross sell   Training and Development of SO/HBL   Cross sell of other assets and liability products   Promotion of digital platforms like NetBanking,   Mobile Banking, PayZapp, Insta Alert, Smart Buy,   Chillr, etc.    To utilize the sales resources (HBL/SO) for optimal   sales support.   To groom supporting staff and enhancing their skills   by imparting regular trainings for better customer   relationship dealing.   To monitor performance and counseling them for   delivery   Relationship with Retail Branches and   Other Stake holders   Liaise with Credit to ensure timely decisioning of   proposals & closure of Housekeeping items.   To coordinate with Remedial team for NPA cases   and work towards recovery of the same   To coordinate with the local Operations team for   disbursement   Liaise with RBB team for activation of branches for   KGC business & for providing best services to   customers   To liaise with Business Correspondents (BCs) for   new & existing customer relationships   Any other task assigned by seniors from time to time.    Others   Educational Qualifications   Key Skills   Sales and Influencing Skills   Graduation (preferably Agri Business)   Post-Graduation MBA (preferably Agri   Business)    Banking Product & Process Knowledge   Planning and Organizing Skills   Communication   Knowledge of Competition & Current trends in   financial Industry.     
 
   Experience Required    Minimum experience of 2-3 years in a similar role or Sales experience in Seed companies, Fertilizer   companies, Agri Product companies, Banks, etc.   Preferred from Banking / Financial Services.   Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for   discharging duties)    Customers   Credit   Branch Banking   Operations   Farmers   Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs   Business Correspondent   Senior Leaders from Product/Sales   Audit   HR     
 
                Hdfc Bank
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