Regional Sales Manager - West

The Regional Sales Manager will be responsible for driving sales growth, market share, and distribution expansion across West & assigned South India territories by leading a team of Area Sales Managers (ASMs) and building high-performance distributor networks in the General Trade (GT) channel.

Location:

Role & responsibilities

1. Sales & Business Growth

• Achieve primary and secondary sales targets across the region.
• Expand numeric and weighted distribution across key urban and emerging markets.
• Appoint and scale distributors, channel partners, and sub-stockists.
• Ensure strong GT coverage across wholesalers and retail outlets.
• Execute trade schemes and regional promotions aligned with central strategy.

2. Team Leadership

• Lead, coach, and manage a team of Area Sales Managers (ASMs).
• Conduct regular joint working, market visits, and structured performance reviews.
• Drive strong beat planning, execution discipline, and team productivity.

3. Market Execution & Expansion

• Strengthen Beyond Snacks footprint across West and selected South markets.
• Drive in-store visibility, merchandising, and shopper activations.
• Support and execute new product launches in coordination with cross-functional teams.

4. Distributor & Channel Management

• Build and manage an efficient distributor ecosystem with focus on ROI, stock health, and scalability.
• Ensure adherence to credit policies, stock norms, and timely collections.
• Review distributor and market performance through periodic business reviews.

5. Strategy, Analytics & Reporting

• Track market trends, competitor activity, and sales performance.
• Prepare and publish monthly MIS and performance insights.
• Share actionable market intelligence with Head Office.

Qualifications & Experience

• MBA in Sales/Marketing preferred.
• 412 years of FMCG sales experience with at least 3 years in a leadership role.
• Experience in snacks / food / beverage categories is a strong plus.

Preferred candidate profile

• Strong FMCG GT experience across West and South India.
• Proven experience in handling multi-state operations and managing ASMs.
• Strong distributor management, negotiation, and people leadership skills.
• High ownership mindset with strong execution focus.
• Comfortable working in fast-paced, growing start-up environments.

Why Join Beyond Snack?

• Attractive pay above market standards
• High autonomy to shape and scale your region.
• Flexible, outcome-driven culture with minimal bureaucracy.
• Steep learning curve and exposure to brand-building at scale.
• Strong career growth opportunities in a rapidly expanding FMCG startup.