Role & responsibilities 1. Sales & Business Development: Drive revenue growth through effective implementation of sales strategies in General Trade. Achieve monthly, quarterly, and annual primary and secondary sales targets. Monitor sales performance and take corrective actions to meet goals. 2. Team Management: Lead, motivate, and mentor a team of Sales Officers and Field Executives. Set clear performance targets and provide continuous training and development support. Conduct regular market visits and joint working to improve team performance. 3. Distributor Management: Appoint, manage, and develop distributors in assigned territories. Ensure healthy ROI for distributors and maintain optimum stock levels. Monitor distributor performance and resolve operational issues promptly. 4. Market Expansion & Execution: Expand retail footprint and ensure product availability in the market. Execute trade schemes, promotions, and new product launches effectively. Ensure visibility and brand presence as per company standards. 5. Reporting & Analysis: Provide timely and accurate sales reports, market feedback, and competitor intelligence. Track secondary sales and analyze channel performance. Key Requirements: Experience: 5-8 years in FMCG/Retail sales, preferably with exposure to General Trade and team management. Education: Graduate/MBA in Sales, Marketing, or a related field. Skills: Strong leadership, negotiation, communication, and analytical skills. Other: Willingness to travel extensively across Bangalore and Hyderabad. Preferred candidate profile Experience in FMCG, Food & Beverages, Consumer Durables, or any high-velocity retail product.
About the Role We are looking for dynamic and driven Sales Officers/Sales Executives to strengthen our distribution and market presence across key metro markets. The ideal candidate must have hands-on experience in 10 SKU sales , strong GT exposure, and a track record of driving primary & secondary sales in fast-paced FMCG environments. Key Responsibilities Achieve monthly primary & secondary sales targets for assigned territory. Drive placement, visibility, and availability of all Beyond Snack products with strong focus on 10 price-point SKU . Handle and expand General Trade network: distributors, wholesalers, and retail outlets. Ensure distributor ROI, stock planning, claim management, and timely order execution. Execute market activation, trade schemes, and visibility initiatives. Conduct regular market visits: beat execution, competition tracking, outlet expansion. Build strong relationships with trade partners to improve coverage and depth. Ensure hygiene metrics: productivity, beat adherence, fill rates, collections, and compliance. Candidate Profile Experience: 14 years in FMCG General Trade. Mandatory: Hands-on experience in selling 10 SKUs (chips, snacks, biscuits, confectionery, etc.). Strong understanding of distribution management and outlet-level execution. Ability to drive market penetration and volume in competitive environments. Good communication, basic numerical ability, and field discipline. Self-motivated with a problem-solving, execution-led mindset. Education Graduate preferred; 12th pass candidates with strong FMCG field experience may also be considered. What We Offer Competitive salary & incentives Opportunity to work with one of Indias fastest-growing premium snack brands Fast-track growth for strong performers Job Location(s): Hyderabad, Delhi, Mumbai, Pune
The Regional Sales Manager will be responsible for driving sales growth, market share, and distribution expansion across West & assigned South India territories by leading a team of Area Sales Managers (ASMs) and building high-performance distributor networks in the General Trade (GT) channel. Location: Mumbai/Pune Role & responsibilities 1. Sales & Business Growth Achieve primary and secondary sales targets across the region. Expand numeric and weighted distribution across key urban and emerging markets. Appoint and scale distributors, channel partners, and sub-stockists. Ensure strong GT coverage across wholesalers and retail outlets. Execute trade schemes and regional promotions aligned with central strategy. 2. Team Leadership Lead, coach, and manage a team of Area Sales Managers (ASMs). Conduct regular joint working, market visits, and structured performance reviews. Drive strong beat planning, execution discipline, and team productivity. 3. Market Execution & Expansion Strengthen Beyond Snacks footprint across West and selected South markets. Drive in-store visibility, merchandising, and shopper activations. Support and execute new product launches in coordination with cross-functional teams. 4. Distributor & Channel Management Build and manage an efficient distributor ecosystem with focus on ROI, stock health, and scalability. Ensure adherence to credit policies, stock norms, and timely collections. Review distributor and market performance through periodic business reviews. 5. Strategy, Analytics & Reporting Track market trends, competitor activity, and sales performance. Prepare and publish monthly MIS and performance insights. Share actionable market intelligence with Head Office. Qualifications & Experience MBA in Sales/Marketing preferred. 412 years of FMCG sales experience with at least 3 years in a leadership role. Experience in snacks / food / beverage categories is a strong plus. Preferred candidate profile Strong FMCG GT experience across West and South India. Proven experience in handling multi-state operations and managing ASMs. Strong distributor management, negotiation, and people leadership skills. High ownership mindset with strong execution focus. Comfortable working in fast-paced, growing start-up environments. Why Join Beyond Snack? Attractive pay above market standards High autonomy to shape and scale your region. Flexible, outcome-driven culture with minimal bureaucracy. Steep learning curve and exposure to brand-building at scale. Strong career growth opportunities in a rapidly expanding FMCG startup.