Regional Sales Manager ( Rice)

Job Description: Regional Sales Manager (RSM)

Position Title: Regional Sales Manager

Reports To: Zonal Sales Manager / National Sales Manager

Location: [Specify Region – e.g., North India]

Industry Type: [FMCG / Pharma / Agro / Consumer Goods / etc.]

Key Responsibilities:

• Achieve Sales Targets
• Responsible for meeting monthly, quarterly, and annual sales targets for the assigned region.
• Team Management
• Lead and manage a team of Area Sales Managers (ASMs), Territory Sales Managers (TSMs), and Sales Officers (SOs).
• Provide training, guidance, and performance monitoring to the sales team.
• Distributor & Channel Management
• Appoint, develop, and manage distributors and dealers across the region.
• Maintain strong relationships with channel partners to drive business growth.
• Market Analysis & Strategy Development
• Monitor market trends, competitor activities, and customer feedback.
• Develop and implement regional sales strategies accordingly.
• Sales Reporting & MIS
• Prepare and submit regular reports (daily, weekly, monthly) on sales performance and market activities to higher management.
• Ensure accuracy in forecasting, budgeting, and territory planning.
• Field Visits & Dealer Interaction
• Conduct regular market visits to ensure strong visibility and availability of products.
• Interact with dealers, retailers, and customers for feedback and relationship building.
• Promotional Activities
• Execute regional-level marketing campaigns, product launches, and promotional schemes in coordination with the marketing team.
• Customer Relationship Management
• Address customer queries and resolve complaints efficiently to ensure customer satisfaction and retention.

Required Qualifications:

• Graduate (MBA/PGDM in Sales/Marketing preferred)
• 5 to 10 years of relevant sales experience, with at least 2–3 years in a Regional Sales Manager or equivalent leadership role
• Proven track record of team handling and target achievement
• Strong leadership, communication, and negotiation skills
• Proficiency in MS Office, CRM, and other sales tools

Other Requirements:

• Willingness to travel extensively within the assigned region
• Self-motivated, result-oriented, and strategic thinker
• Strong problem-solving ability and analytical mindset
• Ability to work under pressure and manage multiple priorities

Job Type: Full-time

Pay: ₹80,000.00 - ₹90,000.00 per month