Regional Sales Manager (North)

Position: Regional Sales Manager (RSM) – North Region -01

Qualification: Graduate / MBA (Sales & Marketing preferred)

Experience Required: 6–10 years, Industry: Toys / FMCG / Consumer Products

Segment: General Trade (GT), Department: Sales & Marketing

Salary: Up to ₹ 50,000 -60,000 CTC per month

Location: North India (Delhi / NCR preferred), Reporting To: National Sales Head / Business Head

1. Role Objective

To drive sales growth, distribution expansion, and market penetration for toy products across the North region through effective management of distributors, sales teams, and channel partners in the General Trade segment.

2. Key Responsibilities

Sales & Revenue Management

• Achieve regional sales targets (primary & secondary) for toys – GT segment.
• Develop and execute regional sales plans in line with company objectives.
• Monitor daily, weekly, and monthly sales performance across territories.
• Ensure healthy primary–secondary sales balance.

Distribution & Channel Development

• Appoint, manage, and strengthen distributors across North India.
• Expand market reach in urban, semi-urban, and rural markets.
• Improve product availability and visibility at retail counters.
• Ensure effective stock management and distributor ROI.

Team Management & Leadership

• Lead, train, and motivate Area Sales Managers (ASM), Sales Officers, and field teams.
• Set clear KPIs and review team performance regularly.
• Conduct market visits and joint working with field staff.
• Drive discipline, productivity, and sales execution excellence.

Trade Marketing & Promotions

• Plan and execute GT trade schemes, discounts, and retailer promotions.
• Coordinate with marketing team for POSM deployment and visibility drives.
• Monitor scheme effectiveness and competitor activities.
• Ensure proper implementation of promotional programs.

Market Intelligence & Competition Analysis

• Track competitor pricing, schemes, and new product launches.
• Provide regular market feedback to management.
• Identify new business opportunities and growth areas in the region.

Forecasting & Reporting

• Prepare regional sales forecasts and demand plans.
• Ensure timely reporting of sales, collections, and market activities.
• Coordinate with supply chain and finance for smooth order fulfillment and collections.

3. Required Skills & Competencies

• Strong experience in General Trade sales management.
• Proven leadership and distributor management skills.
• Excellent negotiation, communication, and relationship-building abilities.
• Strong analytical and planning skills.
• Ability to travel extensively across the North region.

4. Additional Requirements

• Experience in toys, FMCG, or consumer products industry preferred.
• Strong understanding of North India GT market dynamics.
• Ability to handle pressure, targets, and fast-paced environments.
• Result-oriented and execution-focused mindset.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person