Regional Marketing Manager - ATL & BTL

4 - 9 years

5 - 8 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

We are looking for a Regional Marketing lead for Tamil Ndu and Kerala - IC role.

Exp : 4+ years ATL and BTL

  • Strategy and planning and executive
  • Once in a quarter new store openings.
  • External agency banner creations
  • activities planning
  • flyers
  • digital banners
  • Consumer electronics
  • Retail sector
  • ATL and BTL activities.

Key Responsibility Areas (KRAs)

- Drive regional/store campaigns

- ATL/BTL/local activations

- Ensure VM/event rollout

- Liaison with store/ops

Key Performance Indicators (KPIs)

-

- ROI

- Event leads

- Campaign execution TAT

- Regional sales uplift

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