Real Estate Digital Marketing Specialist

Job Title: Real Estate Digital Marketing Specialist Job Description: We are seeking a motivated and experienced Digital Marketing Specialist for our real estate division. The ideal candidate will have at least 2 years of experience in running end-to-end digital marketing campaigns for real estate projects, preferably handling lead generation across multiple platforms and regions. Key Responsibilities: • Plan, execute, and optimize digital marketing campaigns on platforms including Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and YouTube targeting real estate buyers across different countries. • Develop targeted ad creatives, landing pages, and messaging tailored for diverse real estate markets and buyer personas. • Manage and optimize multi-country PPC campaigns focusing on lead generation and conversion rate improvement. • Utilize CRM and marketing automation tools for lead nurturing and pipeline development. • Monitor campaign metrics (CPL, CTR, conversion rates) and prepare detailed performance reports with actionable insights. • Collaborate with sales, content, and design teams to align marketing strategies with overall project sales goals. Required Qualifications: • Minimum 2 years of proven experience in digital marketing for real estate or property development sectors. • Strong hands-on experience in managing Google and Meta Ads campaigns with a focus on lead generation. • Familiarity with international or multi-location digital marketing campaigns is a plus. • Proficient in analytics tools like Google Analytics, GA4, and reporting platforms. • Excellent communication and project management skills. • Ability to work in a fast-paced environment and adapt to shifting priorities. Preferred Skills: • Experience with real estate CRM systems and lead management tools. • Knowledge of SEO and content marketing strategies for real estate. • Ability to analyze market trends and competitor campaigns for continuous optimization.