React Developer – E-commerce Performance Marketing & KPIs

Job Title: React Developer – E-commerce Performance Marketing & KPIs

Location:

Experience:

Education:

Position Overview

React Developer

Key Responsibilities

• Build key e-commerce components

  such as product showcases, checkout flows, promotional banners, and dynamic landing modules using React.js.

• Align UI development with performance marketing KPIs

  , optimizing React components for A/B tests, campaign activations, and conversion rate improvements.

• Collaborate cross-functionally

  with performance marketing, analytics, product, and backend teams to translate campaign goals and KPIs into front-end implementation.

• Integrate React with analytics and marketing tools

  , enabling event tracking (e.g. clicks, impressions, conversions), and connecting with REST or GraphQL APIs.

• Optimize application performance

  —ensure fast load times and responsiveness, underpinning campaign efficacy.
• Conduct

  code reviews

  , maintain clean, reusable React code, and participate actively in sprints and Agile ceremonies.
• Stay informed on front-end best practices—performance optimization, SEO, accessibility, and evolving scaling methodologies.

Required Skills & Qualifications

• Experience:

  2–4 years building React.js solutions within e-commerce, with direct exposure to performance marketing and KPI-focused projects.

• Technical Proficiency:

• Strong React.js development skills, including modern JavaScript (ES6+), HTML5, CSS3, and responsive UI design.
• Solid experience working with APIs (REST/GraphQL), integrating user behaviours and product data.
• Proven track record of optimizing front-end performance to drive user engagement and conversions.

• Education:

  B.Tech, BE, BCA, MCA, or a closely related technical qualification.

• Soft Skills:

• Strong communication to collaborate with marketing and tech stakeholders.
• Detail-oriented with a focus on translating performance data into UI actions.
• Agile mindset, open to rapid iteration and KPI-driven enhancements.

Preferred Skills (Nice-to-Have)

• Experience with

  TypeScript

  ,

  Next.js

  , or server-side rendering frameworks enhancing e-commerce UX.
• Familiarity with

  analytics tools

  (e.g., Google Analytics, Hotjar) to monitor performance metrics.
• Proficient with

  testing frameworks

  like Jest, React Testing Library, or Cypress.
• Insight into

  SEO best practices

  , critical for front-end optimization in marketing contexts.

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