Posted:5 months ago| Platform: Linkedin logo

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Job Description

Bachelor's degree in Marketing, Advertising, Communications, or a related field 3+ years of experience in digital marketing and media planning Proven track record of success in managing and optimizing paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, quick commerce platforms) Strong understanding of e-commerce and quick commerce advertising best practices Excellent analytical skills with experience using marketing analytics tools and platforms (e.g., Google Analytics, marketing dashboards) Experience with Search Engine Optimization (SEO) principles (a plus) Excellent communication, collaboration, and time management skills Desired Skills & Experience Experience working with quick commerce platforms (e.g., Dunzo, Swiggy Instamart, Flipkart Quick) Experience with performance marketing strategies and attribution modeling Knowledge of programmatic advertising (a plus) Budget management experience Experience with A/B testing and optimization methodologies Excellent written and verbal communication skills Roles & Responsibilities Campaign Planning & Execution: Develop and execute comprehensive media plans aligned with overall marketing goals and brand strategy Identify and research target audiences across quick commerce, e-commerce, and search platforms Build and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, quick commerce platforms) Manage campaign budgets and optimize campaign performance for maximum ROI (Return on Investment) A/B test different ad creatives, targeting strategies, and landing pages Data Analysis & Reporting Monitor campaign performance using analytics tools and platforms Generate regular reports summarizing campaign results and key performance indicators (KPIs) Identify trends and opportunities for improvement based on data analysis Present findings and recommendations to marketing leadership Collaboration & Communication Collaborate with internal teams (e.g., marketing, sales, product) to ensure consistent messaging and campaign goals Maintain strong relationships with media platform representatives Show more Show less

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HRC Global Services

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