Quick-commerce Ads Specialist

Company Description

HomeEssentials is India's leading digital-first, direct-to-consumer (D2C) brand, specializing in home and lifestyle products. Our diverse range includes innovative kitchen gadgets, cozy home decor, practical bathroom essentials, and personal care items, designed to enhance everyday life. Known for our commitment to quality, versatility, and customer satisfaction, HomeEssentials strives to meet the evolving needs of modern living. We aim to be the go-to destination for customers seeking functional and stylish products that make life more comfortable.

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Role Overview

Quick Commerce Performance Marketing Specialist

You will work closely with marketing, supply chain, and creative teams to drive brand performance across Q-commerce.

Key Responsibilities

1. Campaign Planning & Execution

·      Set up, manage, and optimize campaigns across Q-commerce platforms—Blinkit, Zepto, Instamart.

·      Use ad formats such as Sponsored Products, Boost Ads, In-App Banners, Category Spotlights, and Display Ads.

·      Develop platform-wise strategies based on SKU type, demand patterns, and city-level performance.

2. Optimization & Growth

·      Monitor daily campaign performance: spend, CTR, CPC, conversions, ROAS.

·      Optimize bids, budgets, keywords, and targeting to drive efficiency.

·      Identify high-performing stores / cities and scale ads accordingly.

3. Operations & Inventory Coordination

·      Collaborate with supply chain to track stock availability across dark stores.

·      Ensure no stockouts during active campaigns.

·      Align ads with pricing changes, new SKU launches, and weekly promotional calendars.

4. Reporting & Insights

·      Prepare daily, weekly, and monthly performance reports.

·      Analyze data to identify trends and actionable insights.

·      Conduct competitor benchmarking within each Q-commerce app.

5. Creative & Brand Collaboration

·      Coordinate with the design team for in-app banners, hero images, GIFs, and videos.

·      Ensure creatives meet platform guidelines and drive higher CTR.

·      Provide insights for creative A/B testing.

Requirements:

Blinkit / Zepto / Instamart

·      Strong analytical and numerical ability.

·      Proficiency in Excel/Google Sheets.

·      Good understanding of quick-commerce operations and dark-store supply model.

·      Ability to manage multiple platforms and ad budgets simultaneously.

·      Excellent communication and cross-team coordination skills.