Qualitative Research Expert

The Qualitative Research Expert (Primary) plays a crucial role in driving insights that inform strategic decisions within the organization. As a subject matter expert in qualitative methodologies, you will lead research initiatives to gather and analyze data from various qualitative sources, including interviews, focus groups, and ethnographic studies. The insights derived from these studies are vital for understanding consumer behavior, exploring new market trends, and enhancing product offerings. Your role involves collaboration across multiple departments, ensuring that research findings are effectively communicated and utilized. You must possess a deep understanding of qualitative research techniques, a knack for storytelling with data, and the ability to synthesize complex findings into actionable strategies. With an emphasis on applying qualitative insights to real-world challenges, this position significantly impacts organizational growth and innovation. Key Responsibilities include designing and implementing qualitative research methodologies tailored to project needs, conducting in-depth interviews and facilitating focus groups to gather rich consumer insights, analyzing qualitative data using thematic analysis and other applicable methods, ensuring the reliability and validity of qualitative research findings, collaborating with cross-functional teams to align research objectives with business goals, preparing comprehensive reports and presentations summarizing research findings, developing research instruments such as questionnaires and discussion guides, maintaining a rigorous schedule for qualitative research projects from inception to reporting, providing training and support for junior researchers and interns, staying updated on industry trends and advancements in qualitative research techniques, translating complex qualitative data into clear, insightful narratives, establishing relationships with participants for ongoing research and support, participating in workshops and conferences to represent the organization and share research insights, utilizing qualitative data to identify opportunities for product or service enhancement, and contributing to the development of internal best practices for qualitative research. Required Qualifications: - Masters degree in Psychology, Sociology, Anthropology, or a related field. - Minimum of 5 years of experience in qualitative research. - Proven track record of conducting focus groups and in-depth interviews. - Strong understanding of qualitative analysis tools and software. - Excellent verbal and written communication skills. - Experience presenting research findings to diverse audiences. - Ability to work independently and manage multiple projects simultaneously. - Strong organizational and time management skills. - Creative problem-solving skills with a critical thinking mindset. - Familiarity with quantitative research methodologies is a plus. - Experience working in a collaborative team environment. - Ability to adapt and thrive in a fast-paced setting. - Strong ethical standards and a commitment to participant confidentiality. - Proficient in Microsoft Office Suite and research software. - Master's or PhD preferred for advanced positions. Skills required for this role include organizational skills, analytical thinking, focus groups, project management, qualitative analysis tools, presentation skills, team collaboration, research, qualitative research methodologies, thematic analysis, data storytelling, creative problem-solving, critical thinking, time management, communication skills, and qualitative data analysis.,