Public Relations Officer

Primary Job Responsibilities

Major KRAs

• Media Relations: Build and nurture strong relationships with journalists, editors, and media outlets.
• Press & Content: Draft and release press notes, media kits, speeches, and official statements.
• Event PR: Lead PR for MoUs, partnerships, academic events, CSR activities, and key announcements.
• Monitoring & Reporting: Track media coverage, analyze sentiment, and prepare regular reports.
• Crisis Communication: Manage sensitive issues and safeguard the brand’s reputation.
• Leadership Support: Prepare Q&As, talking points, and communication briefs for senior leadership.
• Collaboration: Align PR efforts with marketing and digital campaigns for maximum impact.
  

Specific Knowledge & Skills

• Graduate/Postgraduate in Mass Communication, Journalism, Public Relations, or related field.
• 8–10 years of proven experience in Public Relations, preferably in the EdTech or Education sector.
• Strong expertise in Hindi media coverage, with an established network across leading print, digital, and electronic platforms.
• Demonstrated ability to conceptualize and execute large-scale PR campaigns in education and learning domains.
• Excellent command over both Hindi and English for drafting, media interactions, and official communication.
• Proven track record in crisis communication, stakeholder engagement, and reputation
• management.
• Skilled in media tracking, PR analytics tools, and content drafting (press releases, speeches, media kits).
• Confident and effective in high-pressure, high-visibility situations, with the ability to represent the
  

brand at national forums.

• Strong interpersonal skills with the ability to collaborate with leadership, faculty, and external