Public Relations Manager - Fashion

Public Relations Manager – Fashion

Key Responsibilities:

• Fashion Media Relations & Thought Leadership:

  Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.

• PR Strategy:

  Design and lead integrated PR campaigns that reflect each brand’s aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).

• Event PR & Brand Showcases:

  Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.

• Crisis Communication:

  Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.

• Content & Messaging:

  Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.

• Stakeholder Engagement:

  Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.

• Executive Communications:

  Support fashion founders and brand leaders with media training, key message development, and interviews.

• Team Leadership:

  Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.

• Performance Metrics & Reporting:

  Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

• Budget Oversight:

  Oversee campaign budgets while maximizing visibility within fashion media and events.

• Brand & Reputation Management:

  Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

Qualifications:

• 5+ years of public relations experience, with at least 2 years focused on the fashion, beauty, or lifestyle sector.
• Strong media relationships with fashion publications.
• Proven success in leading PR for fashion events, product launches, and influencer campaigns.
• Excellent storytelling, writing, and visual communication skills.
• Deep understanding of fashion trends, consumer behavior, and brand building.
• Confidence in high-pressure environments and client-facing interactions.
• Ability to juggle multiple brands and projects in a fast-paced, stylish setting.