Public Relations Consultant

Public Relations Consultant (Mumbai In-Office)

About ESSC

• Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
• Follow ESSC’s policies and good practices
• Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Client & Media Relations

• Liaise daily with clients and the media via telephone and email
• Build strong relationships and networks with colleagues, clients, media, and marketing teams
• Manage the PR aspect of a possible crisis
• Manage client expectations and ensure 100% client retention
• Provide clients with information about new promotional opportunities and PR campaign progress

Media Monitoring & Coverage

• Monitor media (traditional and digital), including newspapers, magazines, journals, broadcasts, social media, podcasts, blogs, and newswires
• Collate, analyse, and evaluate media coverage
• Track newspapers, magazines, and websites for opportunities

Publicity & Campaign Management

• Plan publicity strategies and campaigns
• Strategize, enable execution, and create quarterly roadmaps
• Prepare briefs, scripts, campaign taglines, and responses for interviews
• Write and disseminate press releases, articles, and features to targeted media
• Promote news stories and features (“selling in”)
• Write and produce presentations, in-house magazines, brochures, reports, and promotional materials
• Document all campaigns, testimonials, and coverage
• Design and manage publicity brochures, websites, and promotional videos when budgets are allocated

Event Management

• Organize and manage press conferences, open days, exhibitions, tours, and visits
• Attend and promote client events to media and PR platforms
• Coordinate studio or location photography
• Speak publicly at interviews, conferences, and presentations

Brand Development

• Develop and foster relationships with brands and 3rd parties on behalf of ESSC
• Develop quarterly and annual roadmaps in line with client business goals
• Leverage partnerships, sponsorships, and advertising opportunities
• Liaise with marketing team to create cross-channel strategies

Influencer & Thought Leadership Engagement

• Build relationships with industry leaders to grow awareness
• Keep abreast of emerging trends, technologies, and influencer activities
• Conduct trend forecasting for clients and their industries

Research & Analysis

• Commission and undertake market research
• Research new business proposals and present to potential clients
• Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

• Motivate the team and encourage a friendly, open work environment
• Maintain a network of resources to deploy when needed
• Ensure proper documentation across all initiatives

Location: Mumbai

In-Office, Full-Time role