Percept Limited, www.perceptindia.in is an Entertainment, Media and Communications company. Percept Profile is a strategic business unit of Marketing Communication Services which is one of the core business domains of Percept Limited. Percept Profile was founded in 1992, initially established as the PR wing of Percept Advertising. Today, Percept Profile has carved a niche for itself and has expanded its expertise to encompass a formidable range of practice areas. Percept Profile focuses on research and knowledge management and provides a holistic approach towards brand image creation and management. Percept Profile’s international presence gives it an understanding and knowledge of global markets along with a strong presence in the local media. Job responsibilities: Client Servicing Ideation and Execution of all PR activities – monthly plans, review plans, activity related plans etc Presentation skills for both existing and potential clients Media Management & Interactions with print, electronic & digital media Drafting press releases/press notes/media statements & related content for day to day handling of the account Press Briefings / Conferences / Meetings Regular updation of media lists – Print, Online, Electronic, New Age media & Influencers Work in alignment with Social Media campaigns of the client to leverage maximum PR value Digital Content support for Social Media, if needed Support for PR / Media reports Prerequisites CS & Media experienced PR professional with minimum 3 years of experience in a PR agency. Serviced in either of these categories – Health, Lifestyle, Interiors and Building Solutions, Corporate, Travel & Tourism, Start-ups, Spokesperson / Leadership profiling. Should have an in-depth understanding of these categories and intact media relationships to ensure deliverables with respect to media coverage, and client servicing quality. Should have excellent communication skills both written & verbal.
As an Entertainment, Media, and Communications company, Percept Limited's strategic business unit, Percept Profile, was established in 1992 with a focus on Marketing Communication Services. Over the years, Percept Profile has evolved to cover a wide range of practice areas, emphasizing research, knowledge management, and brand image creation and management. With a strong international presence and a deep understanding of global markets, Percept Profile also maintains a robust local media network. Your role at Percept Profile will involve the following responsibilities: - Client Servicing - Developing and executing PR activities including monthly plans, review plans, and activity-related plans - Delivering impactful presentations to existing and potential clients - Managing interactions with print, electronic, and digital media - Crafting press releases, press notes, media statements, and related content for day-to-day client management - Organizing press briefings, conferences, and meetings - Keeping media lists updated across various platforms - Collaborating with Social Media campaigns to maximize PR value - Providing digital content support for Social Media when necessary - Assisting in PR and media reports To be considered for this role, you should meet the following prerequisites: - A minimum of 3 years of experience as a PR professional in a PR agency, with a background in Client Servicing and Media - Experience in sectors such as Health, Lifestyle, Interiors, Building Solutions, Corporate, Travel & Tourism, Start-ups, or Spokesperson/Leadership profiling - A deep understanding of these sectors and strong media relationships to ensure effective media coverage and high-quality client servicing - Excellent written and verbal communication skills Join Percept Profile and be part of a dynamic team that values professionalism, creativity, and strategic communication in the ever-evolving landscape of PR and media management.,
Yellow Dot Media, a division of Percept Ltd, is looking for a dynamic Performance Marketing Manager / Media Planner to lead performance-driven digital campaigns and SEO/SEM strategies for a diverse set of clients across entertainment, F&B, government, and consumer brands. This hybrid role blends media planning, performance marketing, and search optimization to deliver maximum ROI and brand impact. Key Responsibilities Performance Marketing & Media Planning Plan and execute ROI-driven digital media campaigns across platforms: Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other emerging ad networks. Design full-funnel media strategies, from awareness to conversion, including retargeting and audience segmentation. Create detailed media plans, estimate budgets, forecast performance, and recommend platform mixes. Conduct A/B testing on creatives, messaging, and landing pages to maximize CTR, ROAS, and conversions. Collaborate with creative, content, and strategy teams to align campaign goals and outputs. SEO & SEM Strategy Own and implement on-page and off-page SEO strategies to improve search rankings, organic traffic, and domain visibility. Perform detailed keyword research and integrate it into both paid and organic content strategies. Conduct regular website audits to identify and fix technical SEO issues. Manage SEM campaigns in Google Ads optimizing keywords, ad copies, landing pages, and bidding strategies. Analyze performance using tools like Google Search Console, SEMrush, and Ahrefs, and implement data-backed improvements. Reporting & Analytics Track and analyze campaign performance using Google Analytics, GA4, ad platform dashboards, and CRM integrations. Deliver actionable weekly/monthly performance reports with insights and improvement strategies. Ensure accurate tracking setup (pixel integration, UTM tagging, goal conversions, etc.). Key Requirements 4+ years of hands-on experience in digital performance marketing and media planning. Deep understanding of SEM, SEO, PPC, and media buying strategies. Proficiency in ad platforms (Google Ads, Meta Business Manager, LinkedIn Ads), and analytics tools (GA4, Data Studio, Search Console). Strong grasp of marketing KPIs: ROAS, CAC, CTR, CVR, bounce rates, etc. Experience with SEO tools like SEMrush, Ahrefs, Screaming Frog, and keyword planners. Excellent Excel/Sheets skills for budget planning and campaign tracking.