Public Relations Associate

Key Responsibilities

1. Prospecting and Research

- Identifying Relevant Websites: Conduct thorough research to identify websites and online platforms

that are relevant to the client's industry and have high domain authority.

- Analyzing Website Metrics: Evaluate the quality of potential link-building opportunities by analyzing

metrics such as Domain Rating (DR), Ahrefs Rank, organic traffic, referring domains, URL Rating (UR),

and the overall backlink profile using Ahrefs and other SEO tools.

2. Outreach and Relationship Building

- Initiating Contact: Reach out to website owners, bloggers, and webmasters via email, social media, or

other communication channels to propose link-building collaborations.

- Building Relationships: Develop and maintain positive relationships with key influencers, bloggers,

and website owners to secure long-term link-building opportunities.

3. Negotiation and Closing Deals

- Negotiating Terms: Negotiate the best possible terms and prices for link placements, ensuring a

favorable outcome for both the client and the website owner.

- Securing Agreements: Close deals and secure written agreements or contracts that outline the terms,

prices, and conditions of the link placements.

4. Content Collaboration

- Coordinating Content Creation: Work closely with content creators and SEO specialists to ensure the

content provided for link-building is high-quality, relevant, and meets the requirements of the target

websites.

- Content Submission: Manage the submission process, ensuring that the content is published on the

agreed-upon websites within the specified timeframe.

5. Monitoring and Reporting

- Tracking Progress: Monitor the status of link placements and ensure that the links are live and

functioning correctly.

- Reporting Results: Provide regular reports on outreach activities, link placements, and the overall

performance of the link-building campaigns to stakeholders and clients.

6. Staying Updated

- Industry Trends: Stay updated with the latest trends and best practices in SEO, link building, and

digital marketing to continuously improve outreach strategies.

- Tools and Technologies: Utilize SEO tools and technologies (e.g., Ahrefs, SEMrush, Moz) to enhance

research, outreach, and reporting processes.

7. Compliance and Ethics

- Adhering to Guidelines: Ensure all link-building activities comply with search engine guidelines and

ethical SEO practices to avoid penalties.

- Avoiding Black Hat Techniques: Avoid using black hat SEO techniques and ensure that all links are

obtained through legitimate and ethical means.

8. Collaboration with the SEO Team

- Team Coordination: Collaborate with the SEO team to align outreach strategies with overall SEO

goals and objectives.

- Feedback Loop: Provide feedback from outreach activities to the SEO team to refine link-building

strategies and improve future campaigns.

By fulfilling these roles and responsibilities, an outreach person can significantly contribute to the success

of link-building campaigns and overall SEO efforts.

Immediate joiner work from Office

Training will be provided

Salary- 12-18k Depending on the interview

Laptop is must

Location- signature tower Sainik Colony jammu

If interested or have any reference share resume at hr@viaens.com