Public Relations Associate

Public Relations professional

Key Responsibilities

• Build and maintain strong relationships with journalists, and media professionals across national and regional platforms.
• Identify and pitch story ideas to relevant media to generate earned coverage across print, digital, and broadcast platforms.
• Draft quality press releases, authored articles, media statements, backgrounders, FAQs, and other PR collaterals.
• Support in planning and executing media campaigns around product launches, funding announcements, brand partnerships, and leadership profiling.
• Track daily news across sectors (auto-tech, startups, mobility, finance, etc.) and identify proactive PR opportunities.
• Liaise with PR agencies and ensure timely execution of deliverables as and when needed.
• Maintain and update media coverage trackers, databases, and performance reports.

Desired Skills & Qualifications:

• Graduate in Mass Communication, PR, Journalism, or a related field.
• 3-4 years of hands-on experience in PR or corporate communications (agency or in-house).
• Strong network of media contacts, especially in business, startup, tech, and auto sectors.
• Excellent writing and editing skills ability to craft compelling, media-ready content.
• Well-versed with industry trends and the evolving media landscape.
• Self-driven, collaborative, and capable of working in a fast-paced environment.