Public Relations Account Executive

Public Relations Executive Responsibilities: 

● Devise creative public relations strategies that fit the client’s company profile 

● Conducting communication audits to determine publicity goals. 

● Planning and implementing public relations strategies and tactics. 

● Promoting and maintaining the public’s perception of our client’s brand through 

media coverage and sponsorship opportunities. 

● Managing and preventing reputational risk to our client’s brand. 

● Drafting written, verbal, and visual content that will promote the public image of the 

business. 

● Developing relationships with internal and external stakeholders. 

● Liaise with marketing professionals to ensure consistency in promoting corporate 

image. 

● Measuring the success of public relations activities and campaigns according to set 

KPIs. 

● Producing and presenting reports on all public relations activities and KPIs. 

● Arrange for interviews or public speaking events and construct press releases. 

● Assess opportunities for sponsorships and other partnerships and manage relations. 

● Drafting and managing public relations budgets. 

Public Relations Executive Requirements: 

● A bachelor's degree in public relations, communication, journalism, or relevant fields. 

● Proven experience as public relations executive or similar role and in coordinating 

and managing effective PR campaigns through various channels 

● Solid knowledge of social media (blogs, Facebook, Twitter, etc.) 

● Ability to build and develop relationships with key individuals within and outside of 

the organisation. 

● Strong leadership and management skills. 

● Creative and critical thinker and problem solver with attention to detail. 

● Excellent communication and presentation skills; comfortable as a public speaker 

● Ability to conduct research and communication audits.