Professional Omnichannel Marketing Manager

Relocation Assistance Offered Within Country
Job Number #167993 - Mumbai, Maharashtra, India Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

What is the purpose of this role?

The Professional Omnichannel Marketing Manager will be responsible for developing, implementing, and optimizing a seamless and cohesive customer journey for dental professionals across all relevant marketing channels. This role requires a deep understanding of dentist behavior and patient journeys to successfully integrate online and offline touchpoints to drive product adoption, professional education, brand loyalty, and ultimately, recommendation and sales growth within the professional segment. The ideal candidate will be a strong collaborator, capable of working with various teams including brand, R&D, sales, product, and regulatory affairs, to ensure a consistent scientific message and superior experience for dental professionals.

What would be the responsibilities for this role?

Professional GTM Strategy and Growth : 70%

• Strategise and execute Go-to-Market strategy for dentists across all offline and online touchpoints right from demand generation to fulfillment and build unassailable equity for Colgate and its brands.

• Identify target professional segments based on specialization, clinical behavior, demographics etc. to identify pain points and opportunities for enhanced engagement, education, product adoption and accelerate their journey from Awareness to Advocacy for Colgate professional range of products.
• Drive in-clinic execution of professional marketing initiatives, working closely with the brand and field teams to ensure effective product placement, educational material dissemination, and program implementation at the point of care.
• Be accountable for Professional Oral Care (POC) business delivery by driving growth across focus brands, while managing A&P and sampling budgets for POC.
• Drive product innovation strategy in collaboration with the CIC team, aligned with global priorities for the professional oral care business.
• Collaborate closely with brand, R&D, product development, medical affairs, sales, creative, content, and IT teams to ensure consistent scientific messaging, branding, and user experience across all professional touchpoints.

• Manage relationships with external professional agencies, vendors, and key opinion leaders (KOLs) as needed.

Digital Marketing and CRM for Professionals : 30%

• Elevate the professional engagement experience with the Dentist First program to expand our reach to dentists, deliver superior experiences for professionals and consumers, and boost customer lifetime value.

• Utilise professional community platforms and CRM networks to personalize interactions, deliver relevant clinical content, and segment professional audiences effectively.
• Enhance professional communication by developing scientifically accurate and compliant messaging across all digital channels, ensuring clarity and impact for dental practitioners.
• Stay abreast of the latest trends and technologies in omnichannel marketing, professional customer experience, digital advertising for healthcare, and professional education platforms.
• 
  Evaluate and recommend new tools, platforms, and strategies to enhance professional marketing capabilities, coverage and drive innovation.

• Act as a central point of contact for professional omnichannel initiatives, ensuring alignment and communication across internal departments and with external professional organizations/agencies.

Cross-functional Collaboration :

What are the competencies required for this role?

• 5+ years of commercial experience (preferably in Pharma)

• Expertise in Professional marketing
• Expertise in Digital Marketing for HCPs
• Data Analytics and Insighting
• Problem solving with high bias for action

• Managing ambiguity

Education:

MBA from Tier-1 or Tier-2 B-school

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #LI-Hybrid