Product Marketing Specialist

Job Description

Company Overview TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more. Job Overview We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities. Qualifications and Skills Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels. Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences. Strong understanding of product positioning strategies to effectively differentiate our products within the market. Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction. Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively. Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products. Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively. Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms. Roles and Responsibilities Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption. Create engaging content across various channels, including blogs, social media, podcasts, and video platforms. Work closely with the product team to ensure accurate and effective communication of product features and benefits. Manage and optimize social media presence to increase follower engagement and expand reach. Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly. Collaborate with the sales team to align marketing campaigns with sales goals and customer needs. Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies. Stay updated on industry trends and competitor activities to maintain a competitive edge. Show more Show less