Product Marketing Specialist (SaaS)

Job Description

We are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products. The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple products.

Responsibilities

• Develop and execute marketing strategies for multiple SaaS and digital products across industries.
• Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels.
• Build and manage marketing funnels and sales enablement workflows for B2B SaaS products.
• Oversee SEO, SEM, social media, and email marketing efforts — ensuring alignment with overall business goals.
• Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans.
• Manage and optimize advertising budgets across platforms such as Google Ads, LinkedIn, and Meta.
• Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership.
• Work with design, content, and technical teams to enhance web presence and improve conversion rates.
• Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools.
• Contribute to brand positioning and content planning to ensure consistency across all marketing materials.

Eligibility Criteria

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of hands-on experience in digital or online marketing, preferably in SaaS / B2B technology products.
• Proven experience in creating and executing digital marketing strategies for product-based companies.
• Strong understanding of SEO best practices, digital advertising, and marketing analytics (without needing to implement them technically).
• Proficiency in platforms such as Google Ads, Analytics, LinkedIn Campaign Manager, and HubSpot.
• Experience working with cross-functional teams to execute campaigns and achieve measurable growth.
• Excellent analytical and communication skills with a results-driven mindset.

Nice to Have

• Experience in multi-product marketing or product portfolio management.
• Exposure to SaaS lifecycle marketing, customer onboarding campaigns, and churn reduction initiatives.
• Familiarity with automation tools (HubSpot, Mailchimp, Zoho, or Marketo).
• Understanding of B2B content strategies and partner-led marketing
• Certifications in Google Ads, HubSpot, or Growth Marketing.

What We Look For

• A strategic thinker who can translate business goals into actionable marketing plans.
• Experience in marketing SaaS platforms and subscription-based services.
• Strong ownership mindset with the ability to work independently across multiple product lines.
• A keen understanding of what drives visibility, engagement, and conversion in online ecosystems.
• Passion for innovation, continuous improvement, and measurable impact.