Product Marketing Specialist

Role Overview: As a Product Marketing Specialist at our Gurugram office, you will play a pivotal role in developing effective product marketing strategies and collaborating with various teams. Your responsibilities will include analyzing market trends, creating marketing content, executing campaigns, and providing product training to the sales team. Additionally, you will monitor product performance and customer feedback to drive continuous improvement. Key Responsibilities: - Drive go-to-market strategies for product launches and cross-sell campaigns - Tailor value propositions to different customer personas - Conduct competitive analysis to enhance market positioning - Craft marketing collateral and develop product training materials - Create conversion-driving content - Measure impact and optimize product adoption through data insights - Collaborate effectively with cross-functional teams Qualifications Required: - Prior experience in Product Marketing and Market Research - Skills in Content Creation, Campaign Planning, and Execution - Strong analytical capabilities to interpret market trends and customer feedback - Excellent written and verbal communication skills - Proficiency in using marketing tools and software - Bachelor's degree in Marketing, Business, or a related field (Note: Omitted additional details of the company as it was not explicitly mentioned in the job description),