Product Marketing Senior Executive

Synergy Resource Solutions

Client:

Job Title

Working days and timings

Location

Experience

Qualification -

Key Responsibilities:

Project Ownership:

• Take ownership and ensure timely execution of projects by prioritizing based on business goals

Strategic Communication:

• Coordinate all stakeholder communications – internal (design, product, sales, operations) and external (vendors, agencies, partners).
• Act as a bridge between Product Development, Design, Packaging, and Marketing teams.

Product Marketing Management

• Ideate and implement innovative marketing strategies for new and existing products.
• Manage marketing content creation and ensure content alignment with brand identity.
• Develop and manage product marketing collaterals including brochures, user manuals, and trade assets

Creative Asset Management

• Manage and organize all product marketing assets:
• Images & Photos
• Videos
• Creatives & Infographics
• Print-ready files
• Ensure brand consistency across all visual and written assets.

New Product Development

• Collaborate in the development of new products across import, domestic, and special projects (e.g., Dolphin series).
• Work closely with product teams on concept validation, feature alignment, and go-to-market readiness.

Design & Packaging Oversight

• Manage design and packaging projects with a ‘Maker & Checker’ approach
• Ensure all product and packaging design guidelines meet brand, compliance, and print production standards.

Process & Quality Control

• Oversee the quality check process for all marketing guidelines, product printing, and packaging.
• Continuously evaluate and improve internal processes for marketing execution and asset handling.
• Data & Asset Organization
• Maintain and update product marketing databases for:
• Existing products
• New launches
• Organize and streamline all product marketing collaterals, stationery, and internal document repositories.

Offline Branding Projects :

• Lead offline marketing and branding initiatives for trade shows, BTL activations, and point-of-sale visibility.

Feedback & Optimization:

• Gather, manage, and incorporate product feedback into future marketing and development efforts.
• Explore new methods to cross-sell and upsell across product categories through targeted communication.

Benefits for their employees: -

• Mediclaim for employee along with spouse and child (upto 2)
• Personal accidental Insurance of employee
• No sandwich leave policy
• flexible working hours
• Performance Bonus to Best performers in every quarter
• Paid Maternal & Paternal leaves
• Yearly performance appraisal
• All perks and Leaves are given from the day of joining , no restrictions during probation period
• Fun employee engagement activities every month
• CSR activities done on monthly basis
• Employee Birthday and Work Anniversary Celebrations
• Employee friendly culture to encourage good work life balance