Product Marketing Manager

About the Role

Product Marketing Manager

Key Responsibilities

Strategy & Positioning

• Define product positioning, value propositions, and messaging that resonate with target personas.
• Own competitive analysis and market intelligence to inform product strategy and differentiation.
• Partner with product managers on roadmap inputs and feature launches.
  

Go-to-Market Execution

• Lead GTM strategy for new features, modules, and product launches.
• Plan and execute product announcements across website, email, social, sales enablement, and customer comms.
• Build segmented messaging for different verticals, personas, and lifecycle stages.
  

Enablement & Growth

• Create sales enablement materials: battlecards, feature decks, demo scripts, and one-pagers.
• Collaborate with demand gen on campaigns to drive product awareness and lead conversion.
• Drive upsell, cross-sell, and product adoption campaigns alongside CS.
  

Insights & Measurement

• Track product usage, adoption, and campaign performance.
• Conduct customer interviews, win/loss analysis, and voice-of-customer programs.
• Deliver feedback loops to product and growth teams.
  

You Should Have

• 6-8 years in B2B SaaS product marketing or related roles (growth, lifecycle, sales enablement).
• Strong understanding of GTM strategy, customer segmentation, and sales alignment.
• Experience translating complex features into clear, benefits-driven messaging.
• Comfort working with cross-functional teams in a fast-paced environment.
• Excellent writing, storytelling, and presentation skills.
  

Bonus Points For

• Experience in vertical SaaS (healthcare, dental, legal, etc.)
• Experience in USA market
• Familiarity with HubSpot, Intercom, GA4, and product analytics tools.
• Understanding of product-led growth (PLG) or modular pricing models.
  

What We Offer

• Competitive compensation and benefits
• Ownership and autonomy
• Direct impact on product adoption and revenue
• Collaborative team culture with high trust and transparency