Product Marketing Manager

Job Description

About the Role: Were hiring a Product Marketing Manager to lead marketing efforts for our broader investment offerings including Equity, SIPs, IPOs, and other trading products. You will craft strategies that drive user engagement and revenue, while positioning our brand as a trusted and innovative investment platform. Key Responsibilities: Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investment products. Develop segmented campaigns for different investor personas (retail, HNIs, traders). Work with product, analytics, growth and customer support teams to refine offerings and communication. Plan launch campaigns for upcoming IPOs or investment features. Use content, social media, influencers, and performance marketing to build awareness and drive action. Create product education materials including videos, guides, and in-app tutorials. Track and report performance metrics to stakeholders, using data to refine strategy. Requirements: 4-6 years in product marketing or investment product roles within broking or fintech. Knowledge of Indian equity markets, IPO processes, and SIP investing. Demonstrated success in managing multi-channel marketing offerings in a competitive market. Ability to simplify complex products into compelling narratives. Strong collaboration and analytical skills. Ability to juggle multiple campaigns, product launches, and stakeholder inputs effectively.