Product Marketing Manager

Job Description

We re looking for a Product Marketing Manager (APJ, Okta & Auth0) to drive regional go-to-market execution and sales enablement across Asia-Pacific & Japan (APJ). Based in India, you ll collaborate with global and regional teams to adapt messaging, content, and strategy for key markets like Australia and Japan, while also fueling growth in emerging markets such as India. This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. This role will be reporting to APK Product Marketing Manager. What You ll Do Regional Go-to-Market Execution Support product launches and GTM strategies across APJ, ensuring alignment with regional needs. Localize global marketing campaigns for key and emerging APJ markets. Optimize product messaging and positioning for diverse audiences. Sales Enablement Adapt global sales content for APJ, ensuring relevance and effectiveness. Equip sales and partners with the right messaging, competitive insights, and use cases. Gather regional feedback to refine positioning and enablement strategies. Content & Messaging Tailor product messaging to resonate with APJ customers while maintaining global consistency. Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region. Market Insights & Competitive Intelligence Conduct research on customer trends, industry shifts, and regulatory considerations in APJ. Analyze competitors and identify opportunities for differentiation. Share insights with global and regional teams to inform strategy. Cross-Functional Collaboration Work closely with regional sales, marketing, and global product teams to ensure seamless execution. Serve as a bridge between APJ teams and headquarters, advocating for regional market needs. What You Bring 5+ years in product marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions. Experience or knowledge of APJ markets (Australia, Japan, India, etc.). Strong written and verbal communication skills in English (business-level proficiency). Ability to adapt global sales and marketing content to local market needs. Analytical mindset with a data-driven approach to market research and strategy . Bachelor s degree in Marketing, Business, or a related field (or equivalent experience). Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment. Work Setup Location: Based in India, supporting the broader APJ region. Flexibility: Remote or hybrid, depending on company policy. Collaboration: Work across time zones with regional and global teams .