Product Marketing Manager (Healthcare SaaS)

As a Product Marketing Manager at SRS, a Software development company specializing in innovative healthcare automation systems, you will be responsible for driving the go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions in the healthcare industry. Key Responsibilities: - Lead GTM strategy for assigned product (mConsent or Caretap). - Develop positioning, messaging, and value propositions for healthcare SaaS buyers. - Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations. - Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth. - Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities. - Create sales enablement materials such as battlecards, presentations, and case studies. - Partner with Product team to provide market intelligence, competitive analysis, and roadmap insights. - Work with MarTech and Demand Gen teams to ensure measurable pipeline contribution. Qualifications Required: - 5+ years of experience in Product Marketing for SaaS, with a preference for healthcare or healthtech industry. - Experience in partnership and alliance marketing. - Proven ability to drive field marketing and ecosystem-based growth. - Strong GTM strategy, messaging, and storytelling skills. - Experience in influencing product roadmaps through market feedback. - Familiarity with CRM/MarTech tools like HubSpot, Salesforce, Zoho. - Willingness to work in US shift. At SRS, we are dedicated to providing brilliant software and exceptional customer service by fostering a work environment where talent is valued, and individuals are treated with dignity and respect. Join us in our mission to innovate, grow, and remain customer-centric in the healthcare automation industry. As a Product Marketing Manager at SRS, a Software development company specializing in innovative healthcare automation systems, you will be responsible for driving the go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions in the healthcare industry. Key Responsibilities: - Lead GTM strategy for assigned product (mConsent or Caretap). - Develop positioning, messaging, and value propositions for healthcare SaaS buyers. - Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations. - Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth. - Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities. - Create sales enablement materials such as battlecards, presentations, and case studies. - Partner with Product team to provide market intelligence, competitive analysis, and roadmap insights. - Work with MarTech and Demand Gen teams to ensure measurable pipeline contribution. Qualifications Required: - 5+ years of experience in Product Marketing for SaaS, with a preference for healthcare or healthtech industry. - Experience in partnership and alliance marketing. - Proven ability to drive field marketing and ecosystem-based growth. - Strong GTM strategy, messaging, and storytelling skills. - Experience in influencing product roadmaps through market feedback. - Familiarity with CRM/MarTech tools like HubSpot, Salesforce, Zoho. - Willingness to work in US shift. At SRS, we are dedicated to providing brilliant software and exceptional customer service by fostering a work environment where talent is valued, and individuals are treated with dignity and respect. Join us in our mission to innovate, grow, and remain customer-centric in the healthcare automation industry.