Product Marketing Manager (Healthcare SaaS)

As a Product Marketing Manager at SRS, you will play a crucial role in driving the go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions in the healthcare industry. **Key Responsibilities:** - Lead GTM strategy for the assigned product, mConsent or Caretap. - Develop compelling positioning, messaging, and value propositions tailored for healthcare SaaS buyers. - Establish and manage partnerships and alliances with ecosystem partners, resellers, and industry associations. - Execute field marketing initiatives such as webinars, events, trade shows, and local campaigns to drive regional growth. - Collaborate closely with Sales and Partnerships teams to co-create campaigns and joint GTM activities. - Create sales enablement materials including battlecards, presentations, and case studies. - Provide market intelligence, competitive analysis, and roadmap insights to the Product team. - Work with MarTech and Demand Gen teams to ensure measurable pipeline contribution. **Qualifications Required:** - Minimum of 5 years of experience in Product Marketing specifically for SaaS products, with a preference for healthcare or healthtech industry. - Demonstrated expertise in partnership and alliance marketing. - Proven track record in driving field marketing and ecosystem-based growth strategies. - Strong skills in GTM strategy development, messaging, and storytelling. - Experience influencing product roadmaps based on market feedback. - Familiarity with CRM/MarTech tools such as HubSpot, Salesforce, and Zoho. - Willingness to work in US shift timings.,