Product Marketing Manager ( Competitive Intelligence)

Product Marketing Manager

analyzing competitive moves, pre-empting threats, and enabling our GTM teams to win

What You’ll Own

Track & Decode the Competitive Landscape

• Monitor changelogs, roadmap updates, marketing campaigns, customer forums, and technical documentation from key competitors.
• Perform deep-dive teardowns of competitor websites, support portals, pricing strategies, messaging frameworks, and feature launches.
• Stay on top of ecosystem shifts—emerging entrants, adjacent solutions, and whitespace opportunities.

Build and Scale Competitive Intel Systems

• Create dynamic CI assets —

  battle cards, threat assessments, win/loss analyses, SWOTs, pitch decks, and competitor matrixes

  .
• Run a recurring CI newsletter that’s essential reading for Sales, Marketing, Product, and Leadership teams.
• Own and scale our real-time CI channel—keeping the entire frontline plugged into actionable insights.

Enable GTM with Confidence

• Train sales and success teams on objection handling, competitive narratives, and live-deal counterplays.
• Collaborate with Product and Marketing to integrate CI into

  positioning, roadmap, launch planning, and feature differentiation

  .
• Drive alignment across GTM functions with crystal-clear messaging that resonates across the funnel.

Influence Strategic Product & Marketing Decisions

• Partner with Product, CX, and Revenue leadership to surface competitor-informed opportunities and threats.
• Shape roadmap conversations by highlighting key differentiation points and latent customer demands.
• Be the

  "early warning system"

  that detects threats before they reach the scoreboard.

What You Bring

• 4+ years in Product Marketing, Competitive Intelligence, or GTM enablement — preferably in

  high-velocity B2B SaaS

• Experience conducting market and competitor research that drives strategy and front-line execution
• Deep understanding of

  SaaS buyer journeys, GTM lifecycles, and product-led growth (PLG)

• Fluency with tools like

  Gong, Klue, Crayon, SEMrush, SimilarWeb, and Salesforce

  is a plus
• Excellent communication skills — visual storytelling, crisp writing, and high-fidelity decks are second nature
• Ability to navigate ambiguity, prioritize ruthlessly, and work cross-functionally with speed and precision