Product Marketing Manager

3 - 6 years

10 - 15 Lacs

Posted:23 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Role Overview

We are looking for a creative, and execution-focused individual to lead website merchandising and drive content-led commerce. Youll be responsible for what users see on-site, how products are presented, and how content, offers, and design come together to drive engagement and conversions.

Key Responsibilities

1. On-site Merchandising

  • Own the layout, hierarchy, & content across home page, PLPs and PDPs
  • Coordinate weekly refreshes of banners, collections, and seasonal promotions
  • Prioritize visibility based on business goals
  • Ensure UX best practices around product discovery and search merchandising

2. Content-led Commerce

  • Plan and publish editorial content, buying guides, bundles, and health-driven themes
  • Integrate blog, video, influencer content, and wellness advice across shopping journey
  • Work to shape high-conversion storytelling (e.g., Best Supplements for PCOS)

3. Visual Communication & Campaigns

  • Work with design team to create banners, campaign assets, and email creatives
  • Drive merchandising for marketing campaigns
  • Brief and review visual content to ensure consistency in tone and appeal

4. Data-driven Optimization

  • Track user engagement, scrolls, bounce, CTRs, and conversion
  • A/B test placements, creatives, product arrangements, and content blocks
  • Optimize based on performance metrics - weekly, and campaign-wise

Preferred candidate profile

Education:

Experience

Tools:

Creative Sensibility:

Analytical Skills:

Soft Skills:

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