Product Marketing Executive

2 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

Product Marketing Executive

Ideal for candidates who enjoy interacting with prospects, understanding customer pain points, and contributing to both marketing and pre-sales activities.


Experience:


Key Responsibilities

1. Product Demo & Presales Support

  • Conduct

    online & onsite product demonstrations

    for prospects.
  • Understand customer needs and align product capabilities accordingly.
  • Prepare product walkthroughs, demo scripts, and feature highlight decks.

2. Market Research & Database Building

  • Perform

    industry and region-specific research

    to identify potential clients.
  • Build and maintain a

    target database

    (companies + decision-makers) based on identified segments.
  • Analyse competitor products and market trends after internal discussions.

3. Lead Generation & Nurturing

  • Run

    inside sales campaigns

    including cold calling, email follow-ups, WhatsApp outreach, and LinkedIn outreach.
  • Engage with prospects who have shown interest in earlier marketing campaigns.
  • Maintain CRM hygiene: update conversations, follow-ups, and funnel movement.

4. Coordination with B2B Sales Teams

  • Work closely with field sales teams on:
  • Demo arrangements
  • Lead qualification
  • Opportunity handover
  • Follow-up updates

5. Product Tech Support (Level-1)

  • Handle

    basic product queries

    from existing customers.
  • Log, track, and close technical support tickets within the defined

    TAT

    .
  • Coordinate with the product/engineering team for escalations and quick resolutions.

6. Marketing & Content Inputs

  • Contribute to case studies, product FAQs, demo videos, and feature highlight content.
  • Provide inputs for product improvements based on customer conversations.


Skills & Experience Required

  • Experience in

    product marketing / presales / inside sales / lead generation / tech support

    .
  • Comfortable with

    cold calling, customer communication, demo presentation

    .
  • Good understanding of hardware or software products (or willingness to learn both).
  • Strong research capabilities for industry and competitor mapping.
  • Ability to multi-task across marketing, sales support, and tech support.
  • Good communication in

    English & Tamil

    is mandatory.


Preferred Background

  • Candidates from

    IT, IoT, Hardware, SaaS, ERP, CRM, POS

    , or any technical product background.
  • Experience in

    B2B sales support

    ,

    customer-facing roles

    , or

    tech product presentations

    .
  • Candidates from

    Tamil Nadu (Chennai, Coimbatore, Salem, Madurai, Erode, Trichy)

    who are willing to

    relocate to Coimbatore

    .

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