Product Marketing Executive

About the Role

Product Marketing Executive

Ideal for candidates who enjoy interacting with prospects, understanding customer pain points, and contributing to both marketing and pre-sales activities.

Experience:

Key Responsibilities

1. Product Demo & Presales Support

• Conduct

  online & onsite product demonstrations

  for prospects.
• Understand customer needs and align product capabilities accordingly.
• Prepare product walkthroughs, demo scripts, and feature highlight decks.

2. Market Research & Database Building

• Perform

  industry and region-specific research

  to identify potential clients.
• Build and maintain a

  target database

  (companies + decision-makers) based on identified segments.
• Analyse competitor products and market trends after internal discussions.

3. Lead Generation & Nurturing

• Run

  inside sales campaigns

  including cold calling, email follow-ups, WhatsApp outreach, and LinkedIn outreach.
• Engage with prospects who have shown interest in earlier marketing campaigns.
• Maintain CRM hygiene: update conversations, follow-ups, and funnel movement.

4. Coordination with B2B Sales Teams

• Work closely with field sales teams on:
• Demo arrangements
• Lead qualification
• Opportunity handover
• Follow-up updates

5. Product Tech Support (Level-1)

• Handle

  basic product queries

  from existing customers.
• Log, track, and close technical support tickets within the defined

  TAT

  .
• Coordinate with the product/engineering team for escalations and quick resolutions.

6. Marketing & Content Inputs

• Contribute to case studies, product FAQs, demo videos, and feature highlight content.
• Provide inputs for product improvements based on customer conversations.

Skills & Experience Required

• Experience in

  product marketing / presales / inside sales / lead generation / tech support

  .
• Comfortable with

  cold calling, customer communication, demo presentation

  .
• Good understanding of hardware or software products (or willingness to learn both).
• Strong research capabilities for industry and competitor mapping.
• Ability to multi-task across marketing, sales support, and tech support.
• Good communication in

  English & Tamil

  is mandatory.

Preferred Background

• Candidates from

  IT, IoT, Hardware, SaaS, ERP, CRM, POS

  , or any technical product background.
• Experience in

  B2B sales support

  ,

  customer-facing roles

  , or

  tech product presentations

  .
• Candidates from

  Tamil Nadu (Chennai, Coimbatore, Salem, Madurai, Erode, Trichy)

  who are willing to

  relocate to Coimbatore

  .