Product Marketing Executive

As a Product Marketing Executive at Asite, you will play a crucial role in shaping the voice of the product across different markets, influencing the roadmap with deep customer insights, and driving enterprise adoption and growth for our enterprise-focused construction tech SaaS platform. **Key Responsibilities:** - Define and drive the overarching product marketing strategy for enterprise construction tech offerings to boost demand and adoption. - Craft compelling positioning and messaging that resonates with diverse stakeholders, from field engineers to C-suite executives at global construction firms. - Conduct market research to understand needs and competitive landscape. - Oversee go-to-market (GTM) execution for new products, major feature releases, and strategic partnerships. - Collaborate closely with cross-functional teams like Product, Marketing, Sales, Customer Success, and RevOps to align on growth priorities. - Develop sales enablement frameworks supporting long-cycle enterprise sales. - Partner with product leadership on market expansion strategies, pricing models, and analyst relations. - Gather customer feedback to enhance product market-fit and user experience. - Own the voice of the customer by overseeing persona research, customer journey mapping, and value messaging for different verticals. - Continually improve processes proactively. **Qualifications Required:** - 3-5 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing roles. - Demonstrated success in enterprise GTM strategy and execution, ideally in construction tech, field services, or SaaS. - Strong understanding of construction project lifecycles, procurement processes, and decision-making structures in large enterprises. - Proven ability to influence product strategy with market intelligence and customer insights. - Exceptional executive communication skills and cross-functional leadership track record. - Ability to manage multiple tasks and priorities in a fast-paced environment. - Exposure to international markets and enterprise expansion playbooks. - Excellent teamwork skills with a can-do attitude. In addition, Asite's vision is to connect people and help the world build better. Asite's platform enables organizations working on large capital projects to collaborate effectively and build with seamless information sharing across the entire supply chain. Asite SCM and Asite PPM are solutions that facilitate supply chain management and project portfolio management, respectively, for delivering on capital projects. The company is headquartered in London and has regional offices in various locations worldwide. This is a full-time mid-level position in the Product Management / Product Marketing functions within industries such as Information Services, Information Technology, Management Consulting, Internet, and Computer Software. If you are ready to take on this exciting opportunity, share your resume with us at careers.india@asite.com. As a Product Marketing Executive at Asite, you will play a crucial role in shaping the voice of the product across different markets, influencing the roadmap with deep customer insights, and driving enterprise adoption and growth for our enterprise-focused construction tech SaaS platform. **Key Responsibilities:** - Define and drive the overarching product marketing strategy for enterprise construction tech offerings to boost demand and adoption. - Craft compelling positioning and messaging that resonates with diverse stakeholders, from field engineers to C-suite executives at global construction firms. - Conduct market research to understand needs and competitive landscape. - Oversee go-to-market (GTM) execution for new products, major feature releases, and strategic partnerships. - Collaborate closely with cross-functional teams like Product, Marketing, Sales, Customer Success, and RevOps to align on growth priorities. - Develop sales enablement frameworks supporting long-cycle enterprise sales. - Partner with product leadership on market expansion strategies, pricing models, and analyst relations. - Gather customer feedback to enhance product market-fit and user experience. - Own the voice of the customer by overseeing persona research, customer journey mapping, and value messaging for different verticals. - Continually improve processes proactively. **Qualifications Required:** - 3-5 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing roles. - Demonstrated success in enterprise GTM strategy and execution, ideally in construction tech, field services, or SaaS. - Strong understanding of construction project lifecycles, procurement processes, and decision-making structures in large enterprises. - Proven ability to influence product strategy with market intelligence and customer insights. - Exceptional executive communication skills and cross-functional leadership track record. - Ability to manage multiple tasks and priorities i