2 Persona Research Jobs

As a Product Marketing Executive at Asite, you will play a crucial role in the product function of our enterprise-focused construction tech SaaS platform. Your primary responsibilities will include defining and driving the product marketing strategy, crafting compelling messaging for diverse stakeholders, conducting market research, overseeing go-to-market execution, and collaborating with cross-functional teams to align on growth priorities. To excel in this role, you should have 3-5 years of experience in enterprise SaaS marketing with a focus on complex, multi-stakeholder environments like construction and infrastructure. You will be expected to possess strong organization and communication skills, attention to detail, and the ability to leverage customer insights to influence product strategy effectively. Key Responsibilities: - Define and drive the product marketing strategy for enterprise construction tech offerings. - Craft compelling positioning and messaging for various stakeholders in the construction industry. - Conduct market research to understand needs and competitive landscape. - Oversee go-to-market execution for new products, feature releases, and partnerships. - Collaborate with cross-functional teams to align on growth priorities. - Develop sales enablement frameworks to support enterprise sales. - Partner with product leadership on market expansion strategies and pricing models. - Gather customer feedback to enhance product market-fit and user experience. - Own the voice of the customer through persona research and value messaging. Desired Skills & Experience: - 3-5 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing roles. - Demonstrated success in enterprise GTM strategy and execution, preferably in construction tech or field services. - Strong understanding of construction project lifecycles and procurement processes in large enterprises. - Exceptional executive communication skills and cross-functional leadership experience. - Ability to manage multiple tasks in a fast-paced environment. - Exposure to international markets and enterprise expansion playbooks. - Excellent teamwork skills with a proactive attitude. About Asite: Asite's vision is to connect people and help the world build better. Our platform enables seamless information sharing across the supply chain for organizations working on large capital projects. Asite SCM and Asite PPM are our solutions that facilitate integrated supply chain management and project portfolio management for capital projects. If you meet the desired skills and experience criteria and are excited to be part of a dynamic team that is dedicated to building better digital engineering solutions, please share your resume with us at careers.india@asite.com. Additional Information: - Type: Full-time - Experience: Mid-level - Functions: Product Management / Product Marketing - Industries: Information Services, Information Technology, Management Consulting, Internet, Computer Software,

About McDonalds: One of the worlds largest employers with locations in more than 100 countries, McDonalds Corporation has corporate opportunities in Hyderabad. Our global offices serve as dynamic innovation and operations hubs, designed to expand McDonald&aposs global talent base and in-house expertise. Our new office in Hyderabad will bring together knowledge across business, technology, analytics, and AI, accelerating our ability to deliver impactful solutions for the business and our customers across the globe. Service Experience Manager (G4) Company Description: McDonalds is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonalds remains one of the worlds leading corporations after almost 70 years. Joining McDonald&aposs means thinking big and preparing for a career that can have influence around the world . At McDonalds, we see every day as a chance to create a positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. Job Description: At McDonald&aposs, we believe that our success begins and ends with our people. We are committed to fostering an inclusive culture where every employee can thrive and contribute their best. The Service Experience Manager within the Enterprise Service Management (ESM) team will play a key role in shaping the future of service delivery across the enterprise. In this role, they will help design how employees, franchisees, and suppliers interact with digital service channels ensuring every experience is intuitive, consistent and seamless. They will work together with the Service Experience Lead and functional teams to bring user-centered design to life translating insights into actionable designs, driving alignment across journeys and touchpoints, and ensuring service experiences not only meet business needs but exceed user expectations. They will support the activation and governance of service experience practices, including journey mapping, persona development, and multi-channel experience design, helping to embed experience excellence at the heart of every service interaction. In this role, you will: Execute the service experience design framework across digital employee touchpoints (e.g., ServiceNow), applying defined methods and standards to support seamless and user-centered interactions Socialize service experience standards with cross-functional teams and ensure consistent application across all service initiatives Conduct user journey mapping, persona research, and touchpoint analysis to enhance understanding of user needs and drive experience improvements across service channels Support the roll-out and maintenance of a unified service channel strategy, including chat, voice, self-service, and case/incident management; monitor alignment with the enterprise tiered support model to ensure a cohesive user experience Analyze routing and shift-left performance, including request volumes, categorization accuracy, self-service performance, deflection trends; support the deployment and use of AI tools (e.g., NowAssist) to improve resolution speed Monitor and report on service experience KPIs (e.g., CSAT, NPS, XLA, CES) and support measurement consistency across service organizations Analyze service adoption, consumption trends, and user behavior across channels (portal, mobile, chatbot, live agent, phone, helpdesk); translate data into actionable insights for experience improvements and operational efficiencies Perform quality control reviews across service touchpoints to identify design inconsistencies or deviations, and assist in implementing corrective actions that preserve experience integrity Manage intake of enhancement requests to the experience platform and partner with Product Owner and Tech EPP ESM (Platform Owner) to help shape solution requirements, define functional use cases, and translate business needs into scalable platform capabilities Assist in the development of communications, training, and enablement materials related to service experience initiatives to drive awareness, stakeholder readiness, and successful adoption of design changes Qualifications: Bachelor&aposs degree required 7-11 years of experience supporting or driving strategy and planning within large, complex organizations, with demonstrated impact on service delivery, operational efficiency, or experience transformation Experience with enterprise service platforms such as ServiceNow or equivalent Experience in persona-based design, service journey mapping, and process simplification Comfortable navigating ambiguity and fast-evolving environments, with a proactive mindset and the ability to bring structure and clarity to complex challenges Strong, professional interpersonal and communications skills, both verbal and written Highly organized and detail-oriented, with the ability to manage competing priorities and maintain high-quality output in a fast-paced and ambiguous environment Additional information: McDonalds is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. Show more Show less