Product Marketing Associate

Job Description

Product Marketing at Media.net Develop a deep understanding of the consumer and get hands-on experience in all aspects of Product Marketing. What you will do Go-to-market Strategy • Target Market and Competitive Research • Product Positioning & Feature Conceptualization • Product Marketing Roadmap • Content & Messaging Strategy Product Adoption & Growth • User Engagement Strategy & Execution • Creative Strategy • App/Web Store Optimization • LeadGen Path Optimization • Reengagement strategies Experimentation • AB Testing Elements, Features, User Journeys • User Journey Optimization across performance & software environments User Segmentation • User profiling based on shared characteristics • Cohort sets of users to identify super performers • Customize targeting and engagement based on types of users Monetisation • Research & drive monetisation strategy balanced by a customer centric approach • Optimisation yield across Free, Freemium and Paid Subscribers across various segments of users • Lifetime value optimisation Associate Product Marketing Manager • Monetisation of repeat users What we look for in a candidate Passion for Technology and Marketing • You are excited by new technology and its use cases • You are curious about digital marketing and its rapidly evolving business applications Leadership Qualities • You are a self-starter and a naturally motivated individual • You work well in a team and take end to end ownership Creative Mindset • You have a creative outlook and can solve complex problems with out of the box thinking Problem Solver • You are proactive in your approach to problem solving and navigating ambiguity and complexity Logical Approach • You think quick on your feet and can derive actionable insights based on information available *We are looking for graduates only Show more Show less