Product Marketer

You are a part of Kovai.co, a leading technology powerhouse revolutionizing enterprise software and B2B SaaS solutions. With a global impact, your role as a Product Marketer is crucial in differentiating Kovai.co's products and services in the market. You will be responsible for developing product messaging that sets Kovai.co apart from competitors, enabling the sales team to effectively communicate the value of new offerings. Your role involves conducting market, customer, and competitor analysis to create strategies that position the product effectively. As a Product Marketer, you will drive demand generation by managing marketing programs that increase awareness and organic demand. Content development is a key aspect of your role, where you will create unique product and solution content across various platforms. You will serve as a company spokesperson, embodying the thought leadership of Kovai.co. Additionally, you will play a crucial role in product releases, understanding the product roadmap, leading go-to-market activities, and devising strategies for feature discovery. To excel in this role, you should have 2-4 years of experience in B2B software marketing, with a preference for SaaS experience. Your expertise should include creating comprehensive marketing plans, conducting customer research, competitive analysis, and developing effective messaging and pricing strategies. Experience in driving GTM programs, such as webinars, trade shows, social media, and content marketing globally, is essential. Strong communication skills in English, both written and verbal, are required, along with the ability to lead and inspire teams effectively. Collaboration with cross-functional teams, including executive management, product management, operations, sales, and marketing, is a key aspect of the role. You should be self-directed, organized, and capable of hands-on execution while also focusing on long-term business planning. Being metric-driven and comfortable with data analysis to derive insights for stakeholders is crucial. Experience in creating sales tools, training materials, and collateral will be beneficial in this role. Kovai.co is dedicated to promoting equal opportunities and creating a diverse workforce that values belonging and respect for all individuals. Discrimination of any form is strongly opposed, ensuring that everyone has an equal chance to build a successful career at Kovai.co.,