Product & Market Development Specialist

Job Description

Job Title: Product & Market Development Specialist Company: Alankrit by Manju Jalota Location: Lucknow, Uttar Pradesh Experience: 4-5 years Preferred Qualification: NIFT graduate with a CGPA of 8.5 or above Job Overview: Alankrit, by Manju Jalota, is seeking a highly creative and market-savvy professional to lead both product development and market strategy for our luxury ethnic and Indo-Western wear collections. The ideal candidate will possess a strong aesthetic sense, trend forecasting ability, and business acumen to develop high-quality designs while ensuring effective brand positioning and market expansion. Product Development: Design innovative Indian and Indo-Western wear that aligns with Alankrit’s brand identity. Conduct trend analysis and forecast colours, silhouettes, and embroidery techniques. Source and curate premium fabrics, embellishments, and trims. Create detailed technical sketches using Adobe Illustrator for design approvals. Define and optimise product costs to ensure commercial viability. Maintain comprehensive records of samples, raw materials, and development processes. Ensure timely handover of approved designs to the sourcing and production team within 24 hours of approval. Market Development: Conduct in-depth market research to understand national and international trends and customer preferences. Build and maintain relationships with buyers, retailers, and distributors to expand brand reach. Develop product pricing strategies based on competitor analysis and market demand. Collaborate with sales and marketing teams to create effective promotional campaigns. Assist in photoshoots and contribute to seasonal lookbooks for enhanced brand visibility. Oversee accurate product descriptions for e-commerce platforms to optimise customer experience. Work closely with PR and digital marketing teams to implement brand awareness initiatives. Prepare weekly and monthly performance reports on product reception and market reach. Skills & Qualifications: Preferred: NIFT & Pearl academy graduate Proficiency in Adobe Photoshop, Adobe Illustrator, and Canva. Strong knowledge of fabric selection, garment construction, and pattern-making. Excellent understanding of consumer trends, competitor analysis, and brand positioning. Ability to multitask between creative design and market expansion strategies. Exceptional communication, negotiation, and networking skills. Willingness to travel for business development and sourcing. Job Type: Part-time Education: Bachelor's (Preferred) Work Location: In person