This Position reports to:
Product Manager
Your role and responsibilities (Mandatory)
Product Strategy & Roadmap:
- Define and execute the local product strategy and roadmap for PLC, HMI and Servo products aligned with ABBs global vision and local market needs
- Work and synchronize with Global Product Management teams for Product Roadmap planning and execution with ramp-up and ramp-down plans for PLC, HMI & Servo products.
Market Intelligence:
- Conduct market research, competitor analysis, and customer feedback collection to identify trends, opportunities, and gaps in the PLC, HMI & Servo products.
- Analyze and identify new markets, applications and segments on granular level to grow the PLC, HMI & Servo business.
Portfolio Management:
- Manage the entire product lifecyclefrom introduction to phase-outensuring profitability, competitiveness, and alignment with business goals.
- Work and synchronize with Global Product Management team and R&D teams for new and existing PLC, HMI & Servo products portfolio management
- New product and existing product customization requests business plan and execution, work with R&D teams for new product development or existing product feature development.
Go-to-Market Planning:
- Develop and implement go-to-market strategies, including pricing, positioning, and promotional activities in collaboration with marketing and sales teams.
- Work closely with R&D and Global Product Management to ensure timely product launches, quality improvements, and supply continuity.
- Preparation of product documentation, product presentation, training contents, website and internal tools content update.
Sales Enablement:
- Support the sales organization with product training, technical documentation, and value proposition development to drive customer engagement and sales growth.
- Equipe sales team with the ABB products differentiators and play books for strong sales arguments.
Cross-functional Collaboration:
- Work closely with Operations team and Supply Chain teams to oversee inventory levels and sales volumes to ensure ability to fulfil customer orders.
- Work closely with Application development teams & OEM teams to support development of packaging solutions using PLCs, HMIs & Servo products for OEMs.
- Work closely with technical support teams to support customers with superior experience with pre- & post-sales.
Customer Engagement
- Act as a key point of contact for strategic customers, gathering insights and translating them into actionable product enhancements or new offerings.
- Support the Sales & Marketing teams for presenting and participating in the Expos events and other promotional activities.
Performance Monitoring:
- Track product performance metrics (e.g., revenue, market share) and take corrective actions as needed to meet business targets.
- Work closely with local and global product engineering teams for product failure analysis and quality improvements.
Compliance & Standards:
- Ensure products meet local regulatory, safety, and industry standards, and support certification processes where required.
Innovation & Digitalization:
- Drive innovation initiatives and explore digital solutions that enhance the value proposition of PLC and Servo offerings.
The work model for the role is:
onsite This role belongs to Motion Business for Drive products division, based in Bangalore- Peenya, India
Qualifications for the role :- - Requires a BE / B. Tech in Electrical/ ECE/EEE or similar discipline
- 5 + Years of relevant experience in experience in product management, product marketing roles, OEM Market development, or Application development etc
- Technical knowledge of automation & motion products including PLC, HMI, SCADA, Servo, Motion controllers, VFDs, etc.
- Knowledge on industrial networking and communications like Modbus, Profibus, Profinet, EtherCat, Ethernet, etc.
- Prior experience with local product development / local product launch process will be a plus.
- Aggressive, result oriented and self-driven, should have knowledge on trends and next moves in Automation Space including Industry 4.0, IIoT, AI, etc.
